Category Archives: Commerce

International Commerce

Interview #1: How to Grow as an Entrepreneur – by Fatima Williams

You have an idea, you have something that you want to do, a business that you want to start up. How do you go about doing it?’
Self-Confidence, Motivation, and Inspiration help you develop and grow as an Entrepreneur. It’s about recognizing opportunity, looking around you, and thinking of something that could be done differently. It might be a new product or a new service but it’s about spotting an opportunity in the marketplace. Something out of the box. Out of the ordinary. Often, it’s the most simplest of ideas that really take off.

Inspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series called How to grow as an entrepreneur. I am talking to leading and inspiring women entrepreneurs all over the world and welcome men who support Women Entrepreneurship as well. This is about raising awareness. Women need to take the entrepreneur baton in their hands.

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2018 Challenges for Women Entrepreneurs and How to Overcome Them – by Fatima Williams

Women Entrepreneurs around the world face major challenges but many are inspiring us to shape the future of global business. They show the value of extending a helping hand to others. They support fellow women to rise together rather than looking at them as rivals. They are instrumental in building positivity and in establishing the Golden Era of Women Entrepreneurship.

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Disney, Censorship, and Beauty & the Beast – by Kyle Hegarty

Since its debut in the 1964 World’s Fair, Disney’s “It’s a small world” theme park ride continues to be a crowd favorite celebrating international peace and unity. As Disney continues its expansion overseas with new theme parks, movies, educational programs and all-other-things Disney, the company remains a great on-going case study for how globalizing companies wrestle with the challenges of a world packed with different local preferences and tastes. In many cases, it turns out it’s not such a small world after all.

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Local Business Owner, Deborah Levine, Named to NSBA Leadership Council

businessChattanooga: April 3, 2017 Deborah Levine, Editor-in-Chief of the American Diversity Report, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Levine, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.

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Mary D. Moore: From Passion to Profit

From Passion to Profit

From Passion to Profit by Mary D. Moore is the total guide book for aspiring entrepreneurs & new business people. Mary is the founder and president of English with Mary Moore, LLC.  She shares her personal struggle to reach success as an international entrepreneur.  Her hard-won advice is designed to help others follow their entrepreneurial dreams.

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Volkswagen, E week, and Engineering the Future – by Deborah Levine

Engineers from regional corporations, agencies, universities, schools, and professional associations, came together to kick off Engineers Week 2017 at The Chattanoogan conference center. E-Week is designed to help the world understand what engineering is and how it impacts us at multiple levels: from cars to bridges, electric blankets to electrical grids, or farms to supermarkets. Whether chemical, electrical, mechanical, or civil, engineers shape our lives.

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From Passion to Profit by Mary D. Moore

passion to profitMary Moore’s personal story of entrepreneurship is an inspiration to all aspiring entrepreneurs and business leaders who hope to make a difference for themselves and their communities. Her journey to success is admirable for its creativity and innovativeness. Her path has not been easy or simple. Yet, the difficulties and disappointments along the way have taught her how to navigate the challenges of entrepreneurship. And now, she is teaching us.

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Racist Underpants? Victoria’s Secret’s Slap Dragon Problem – by Kyle Hegarty

In their attempt to break into the Chinese market, Victoria’s Secret seems to have been caught with their cultural pants down. Their most recent fashion show in Paris last December was intended to win over Chinese shoppers as the company is in the process of opening their first stores on the mainland. But critics saw things differently. The Global Times called Victoria’s Secret “the latest international brand to rub Chinese consumers the wrong way with ill-conceived Chinese-inspired elements in its designs.”

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Cross-Cultural Skills, Leadership, and Marketing in the Future — by Deborah Levine

Cross Cultural Expertise is the marketing leadership tool of a future that’s coming for us like a high speed train. While that train may go through tunnels and across challenging terrain with a new administration, technology is shrinking our world and that train is gathering speed.  Our workforce, our suppliers, and, above all, our marketing professionals need the skill set of cross-cultural communication, cultural competence, conflict management, and problem solving. They are the fuel to compete in the future and without them, the train may miss its target destination and risk derailment.

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Expats and their Families: Chattanooga Style – by Deborah Levine

The attendees at the International Business Council (IBC) of the Chattanooga Area Chamber of Commerce were a diverse mix of nationalities, professions, expats, and industries. The annual meeting of the IBC, the Chamber’s newest council, attracted students, family members, colleagues, and executives. The diverse crowd illustrated the broad participation in Chattanooga’s national and international booming growth. (Photo by Suzanne Ocsai)

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