Category Archives: Commerce

International Commerce

Racist Underpants? Victoria’s Secret’s Slap Dragon Problem – by Kyle Hegarty

In their attempt to break into the Chinese market, Victoria’s Secret seems to have been caught with their cultural pants down. Their most recent fashion show in Paris last December was intended to win over Chinese shoppers as the company is in the process of opening their first stores on the mainland. But critics saw things differently. The Global Times called Victoria’s Secret “the latest international brand to rub Chinese consumers the wrong way with ill-conceived Chinese-inspired elements in its designs.”

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Cross-Cultural Skills, Leadership, and Marketing in the Future — by Deborah Levine

DEBORAH LEVINE
Editor-in-Chief Deborah J. Levine

Cross Cultural Expertise is the marketing leadership tool of a future that’s coming for us like a high speed train. While that train may go through tunnels and across challenging terrain with a new administration, technology is shrinking our world and that train is gathering speed.  Our workforce, our suppliers, and, above all, our marketing professionals need the skill set of cross-cultural communication, cultural competence, conflict management, and problem solving. They are the fuel to compete in the future and without them, the train may miss its target destination and risk derailment.

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Expats and their Families – by Deborah Levine

Expats Chattanooga Style

The attendees at the International Business Council (IBC) of the Chattanooga Area Chamber of Commerce were a diverse mix of nationalities, professions, expats, and industries. The annual meeting of the IBC, the Chamber’s newest council, attracted students, family members, colleagues, and executives. The diverse crowd illustrated the broad participation in Chattanooga’s national and international booming growth. (Photo by Suzanne Ocsai)

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Economic Trends: A Dialogue with the Fed – by Deborah Levine

The Federal Reserve and Chattanooga Discuss National & Global Economic Trends

A Federal Reserve Director of Regional Economic Information Network, Galina Alexeenko, recently spoke at the International Business Council (IBC) of the Chattanooga Chamber of Commerce.  Alexeenko is an international economist, headquartered in the Fed’s Atlanta office and connected to its five branches in the Southeast region. She participated in an interactive discussion with fellow international economist Anton Demenchuk, president of the IBC. The meeting was supported by the Office of International Programs and the College of Business /University of Tennessee at Chattanooga (UTC) and sponsored by AIM/Career Link. Alexeenko shared her personal perspective on a wide range of fiscal and economic topics with the audience of educators, entrepreneurs, and civic leaders.

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How Cultural Intelligence Affects Your Bottom Line – by Kyle Hegarty

An American company quietly shuts down their APAC office in Singapore. They conclude that the business model “doesn’t work in Asia.” The local team wouldn’t innovate and respond to local market needs. The American Managing Director thought having a ‘flat hierarchy’ was the answer. He was wrong. His company writes off a few million dollars.

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International Business Trends: A Chattanooga Story

Chattanooga is one of many small and medium size Southern cities to see its business trends shaped by an influx of international companies. Their impact has greatly influenced the direction of the South’s economy. They have generated elevated job expectations, developed new vendors, expanded exporting efforts, and are changing the local education system.The most recent meeting of the International Business Council (IBC) of the Chattanooga Area Chamber of Commerce hosted Alnoor Dhanani, President of Double Cola USA, and Nick Wilkinson, Deputy Administrator of Economic Development at the City of Chattanooga.

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Globalization on Campus: A Chattanooga Case Study – by Deborah Levine

Educating for Going Global

The International Business Council (IBC) of the Chattanooga Area Chamber of Commerce recently hosted a panel of educators who have much to teach us about globalization. IBC speakers often represent the international businesses that have flocked to this small Southern city. This month’s speakers spoke of how higher education is at the heart of our growing local-global connection. Their new initiatives, and in some cases, still emerging programs, aim to simultaneously bring greater numbers of international students to local campuses while globalizing Chattanooga’s students through study abroad.

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Advice for Going Global – by Deborah Levine

Doing business today requires a global mindset as we increasingly interact with customers, vendors, employees, and colleagues from many countries and multiple cultures. Key strategies for developing that mindset are shared by colleagues at the Institute for Cross Cultural Management (ICCM) at the Florida Institute of Technology. Curtis Curry shows us how to build cultural competence and Dr. Richard Griffith looks at how you should tweak your Best Practices. Their articles in the American Diversity Report give us how-to advice on how to successfully participate in the global economy.

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Making the Chattanooga-German Connection – by Deborah Levine

Tennessee is home to hundreds of international companies worth billions of dollars. Chattanooga, the smallest of Tennessee’s four major cities, is the site of the only Volkswagen plant in the United States. VW is not the only German company in our area, but its arrival made cultural competence a high priority. German companies orient their executives to Southern culture, energizing Chattanooga’s globalization and investment in cross-cultural training.

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Globalization in Chattanooga – by Deborah Levine

The transformation of the South by international industry has picked up speed. In 1974, there were only 19 foreign-owned manufacturers in Tennessee. They were valued at $649 million. In 1995, the state had 400 foreign-owned firms with a value of $15 billion. By 2013, the number of foreign-owned firms had more than doubled to 864 with a value of $30 billion. According to the Global Location Trends Report by the IBM Institute, Tennessee led the nation in jobs created by foreign owned firms.
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