Tag Archives: Chinese Americans

Materialism, Taxes, and Politics 2016 – by Jonathan Yao

There has been a recent and burgeoning trend towards materialism in Chinese cultures, perhaps coinciding with recent economic booms. I witness this anecdotally whenever I walk down 5th Avenue in Manhattan and see a disproportionate number of Chinese people outside luxury retail stores. After perusing through some studies, I confirmed my intuitions and discovered that 68% of people from Chinese feel a lot of pressure to be successful and make money and that 71% of people from China are most likely to measure their success by what they own. Both of these numbers are the highest among all countries surveyed. Chinese consumers have now overtaken Americans to become the world’s largest buyers of personal luxury items.

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Why Asian Americans Must Vote this November – by Celeste Chen

When they first came to America, my parents lived in a cramped apartment, first in New York, and then in Boston. My father likes to recount stories of how he would have to make multiple treks in the middle of New England snowstorms to buy diapers because they didn’t have enough money for bus fare.

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Multicultural Marketing: Reaching Chinese Americans

There is no doubt, that the Chinese demographic presents a massive opportunity to any Western brand. However most brands are not leveraging the top social media channels that are popular with the Chinese. When looking at Chinese audiences, two social media channels need to be considered and they are WeChat and Weibo. Each of these channels have advertising platforms that can be leveraged, but can be intimidating if you don’t speak Chinese or are not familiar with the Chinese landscape.

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Understanding Asian American Communication — by Dr. Julia Wai-Yin So

Do you recall the first time you stepped into an international business reception at a major hotel and found yourself amidst a sea of Asian faces? If so, you may also have noticed a diversity of Asian cultures and conversations  in some incomprehensible languages: Cantonese Chinese, Hindi, Korean, Malay, Mandarin Chinese, Thai, Vietnamese, and perhaps others.  If you have been put off when people in your presence have spoken a language other than English, you are not alone.

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The Chinese Americans From Railroads to Fiber Optics — by Dr. Julia Wai-Yin So

Asian Americans comprise about 4.5% of the United States.  Among them, the Chinese Americans, with a little over three million—constitute the largest Asian ethnic group in the U.S. Most of them arrived at this country in three separate immigration waves, each characterized by its own set of reasons for migration.

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Chopsticks Anyone? Now Made in the USA — Dr. Julia Wai-Yin So

To many of us, the idea of using two sticks with one hand to pick up a piece of chicken or vegetable from a plate or bowl and putting that same piece of chicken or vegetable into our mouth without dropping it is beyond one’s imagination. However, this is what one out of every five people in the world does at mealtime on a daily basis. These people with such dexterity with chopsticks live in what we call “chopsticks nations” such as China, Japan, Korea, and Vietnam.

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