The complex constellation of skills required for global leadership is continually morphing. The basic leadership competencies are only an axis around which revolve the specifics of local culture and the analytics of the target culture globally. Therefore, not only does the knowledge management evolve, but so does the audience for global leadership development. At one time, the audience was primarily executives involved in international relocation. Over time, that group widened to include those who work with them: Human Resource departments, Supply Chain groups, and professionals with frequent contact, particularly in the STEM fields: Science, Technology, Engineering, and Math. To stay competitive in this environment, virtually every nation on the face of the planet is extending their global leadership training into new arenas.
Cross Cultural Expertise is the marketing leadership tool of a future that’s coming for us like a high speed train. While that train may go through tunnels and across challenging terrain with a new administration, technology is shrinking our world and that train is gathering speed. Our workforce, our suppliers, and, above all, our marketing professionals need the skill set of cross-cultural communication, cultural competence, conflict management, and problem solving. They are the fuel to compete in the future and without them, the train may miss its target destination and risk derailment.
Diversity in the business world ranges from local to global and everything in-between. There are the traditional categories of race, ethnicity, gender, and age. There is also a growing global component that brings issues of language, national origin, and religion. The opportunity for culture clash and conflict increases yearly. Diversity debates usually heat up during presidential campaigns and this one should be one for the history books. It’s inevitable that emotions ooze into the workplace.
We are constantly shuttling between local and global in our work today. Your markets may be in your home town one month, and across the country the next. Your consulting work can be on site around the corner, or across the country. Online night and day, we inform, coordinate, network, and market here at home and across the world. In the midst of massive information overload, the diverse team must have the expertise to cross cultures competently and the wisdom to make effective decisions quickly. In the future, the overload will only intensify. How will we master the global – local connection as it moves and morphs at lightening speed?