Inspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series of interviews called, How to Grow as an Entrepreneur.The interviews are a mentoring experience for women across the world, an inspirational relationship based on trust and mutual respect which benefits anyone reading about and reflecting on the amazing journey of each of these women.
Meet Katja Matosevic, CEO & Co-founder at Geo Target/Geo-marketing. Katja moved to Italy in 2009 and started from the scratch. She worked for years as an associate for a company and then in 2014, due to fibromyalgia, she had to reinvent herself. When she gained her strength, she started her own company. During that process, she started practicing yoga to take care of her health. Katja loves yoga, meditation, and is serious about healthy eating.
She loves Neuroscience (related to human behavior that uses that in retail too) with a holistic approach. All that is the basis of human behavior captures her interest. She loves working with numbers and statistics and says that integrating ‘behind the scenes’ is what makes the difference in retail.
My interview with Deborah Levine is the second in the series inspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them. Around the world, women entrepreneurs face major challenges, but many inspire us to establish the Golden Era of Women Entrepreneurship. My interviews with these women leaders are truly amazing moments as they “Pass the Baton” on to aspiring entrepreneurs.
There are two basic motivations of the entrepreneurial spirit. The first is the business side of the endeavor and its bottom line, otherwise known as ‘show me the money.’ The second motivation is self-fulfillment. Some refer to this element of entrepreneurship as ‘personal satisfaction.’ At the core of the vague term ‘personal satisfaction’ is what is best described as a spiritual sense of purpose. This spirituality is sometimes linked to one’s faith tradition, but is not necessarily so. Rather, there is a commonality in this spiritual sense that translates across the boundaries of specific religions. Most importantly, there is tremendous power where this spirituality and business overlap.
It is a sad but true fact: we will do very little business on a dead planet. The pristine beauty of our planet is at risk of being destroyed. What has taken hundreds of millions of years to elaborate and many species could be forever gone within a few decades because of the negative impact humanity has on planet Earth.
There are two basic motivations of the entrepreneur. The first is Money, the bottom line. Some say that business people have no soul, that we’re in it only for the money. But the second motivation for entrepreneurs is self-fulfillment, a spiritual sense of purpose. Maybe this spirituality is linked to your faith tradition, but the spiritual element translates across the boundaries of specific religions and cultures. We entrepreneurs make our home where spirituality and business overlap, and it’s about time that we make our address public.
A diverse group of leaders recently came together in Chattanooga to discuss the United States’ International Affairs Budget. The speakers were an unusual combination of representatives of the U.S. military, the U.S. Global Leadership Coalition (USGLC), and the Tennessee Chamber of Commerce. They mingled with us attendees from corporate, government, education, and nonprofit organizations. Given the tumultuous events around the globe, we were more than curious to hear what they had to say.
It’s not easy being catchy, creative and on-target when branding yourself. Projecting our uniqueness into the loud, busy, multicultural market place is a challenge. Many of us don’t see that every detail, like the words we choose, contribute to our brand, even when we think no one’s paying attention. The trick is to make our choices consciously, rather than randomly, as entrepreneurs are trained to do. Ask me how I know that and I’ll share my story, as well as some tips I learned along the way.
My transitional experience from the tough life of a new immigrant to become a college graduate, as a new U.S. citizen, a volunteer for CARE International, a private humanitarian aid organization, and now my charitable organization the Global Paint for Charity, I feel very grateful and blessed to be here especially in Atlanta Georgia. But it’s important, as immigrants living in the Diaspora, that we don’t forget what we can do to help people back at home. It’s not good enough for us to complain about what other people aren’t doing for us. It’s important that we all need to group and regroup together, to discuss ways to make a difference in those in needs back at homes and our community in here.
With all the talk about economic growth, small business is big business in American and women entrepreneurship on the increase; I am often asked by others how do I start my own business? As quick as the answer is provided, it is often dismissed immediately. Why? I must let you in on a secret, you are not alone. This is called the shoulda, woulda, coulda club, the special guest is “FEAR” and it resides in our mindset.
In my first business, I was a federal minority subcontractor providing software development servicing to the energy industry. Even with only one client and one type of revenue source, I still didn’t put forth any sales and marketing efforts.