It’s not easy being catchy, creative and on-target when branding yourself. Projecting our uniqueness into the loud, busy, multicultural market place is a challenge. Many of us don’t see that every detail, like the words we choose, contribute to our brand, even when we think no one’s paying attention. The trick is to make our choices consciously, rather than randomly, as entrepreneurs are trained to do. Ask me how I know that and I’ll share my story, as well as some tips I learned along the way.
My transitional experience from the tough life of a new immigrant to become a college graduate, as a new U.S. citizen, a volunteer for CARE International, a private humanitarian aid organization, and now my charitable organization the Global Paint for Charity, I feel very grateful and blessed to be here especially in Atlanta Georgia. But it’s important, as immigrants living in the Diaspora, that we don’t forget what we can do to help people back at home. It’s not good enough for us to complain about what other people aren’t doing for us. It’s important that we all need to group and regroup together, to discuss ways to make a difference in those in needs back at homes and our community in here.
With all the talk about economic growth, small business is big business in American and women entrepreneurship on the increase; I am often asked by others how do I start my own business? As quick as the answer is provided, it is often dismissed immediately. Why? I must let you in on a secret, you are not alone. This is called the shoulda, woulda, coulda club, the special guest is “FEAR” and it resides in our mindset.
In my first business, I was a federal minority subcontractor providing software development servicing to the energy industry. Even with only one client and one type of revenue source, I still didn’t put forth any sales and marketing efforts.