With all the talk about economic growth, small business is big business in American and women entrepreneurship on the increase; I am often asked by others how do I start my own business? As quick as the answer is provided, it is often dismissed immediately. Why? I must let you in on a secret, you are not alone. This is called the shoulda, woulda, coulda club, the special guest is “FEAR” and it resides in our mindset.
In my first business, I was a federal minority subcontractor providing software development servicing to the energy industry. Even with only one client and one type of revenue source, I still didn’t put forth any sales and marketing efforts.