It was an honor to share my perspective as a Jew and diversity professional at Chattanooga’s MLK interfaith service commemorating The Rev. Dr. Martin Luther King Jr. My passion for diversity is a legacy from my father, a US World War II military intelligence officer whose letters describing Nazi Germany reside in Cincinnati’s American Jewish Archives. Having dedicated decades to tikkun olam, Hebrew for ‘repair of the world,’ I resonate deeply to Rabbi Abraham Joshua Heschel words, “Racism is man’s gravest threat to man – the maximum of hatred for a minimum of reason.”
Cross Cultural Expertise is the marketing leadership tool of a future that’s coming for us like a high speed train. While that train may go through tunnels and across challenging terrain with a new administration, technology is shrinking our world and that train is gathering speed. Our workforce, our suppliers, and, above all, our marketing professionals need the skill set of cross-cultural communication, cultural competence, conflict management, and problem solving. They are the fuel to compete in the future and without them, the train may miss its target destination and risk derailment.
There is no doubt, that the Chinese demographic presents a massive opportunity to any Western brand. However most brands are not leveraging the top social media channels that are popular with the Chinese. When looking at Chinese audiences, two social media channels need to be considered and they are WeChat and Weibo. Each of these channels have advertising platforms that can be leveraged, but can be intimidating if you don’t speak Chinese or are not familiar with the Chinese landscape.
Study Shows Steep Increase in Corporate Efforts to Target Hispanics
The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: The Voice of Hispanic Marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.
When Dr. Joseph Betancourt spoke on “Solutions for Disparities: Delivering Quality Care to Diverse Populations” in Chattanooga TN, he delivered both unusual expertise and a personal model for future healthcare. Dr. Betancourt’s family came from Puerto Rico to NYC and he talked about his childhood as interpreter for his grandparents to their doctors. Today, Dr. Betancourt is Director of the Disparities Solution Center and Senior Scientist at the Institute for Health Policy at Massachusetts General Hospital. With his medical degree, fellowship in Minority Health Policy and Masters from the Harvard School of Public Health, Dr. Betancourt is now a well-respected expert in cross-cultural medicine.
To achieve organizational cultural competence within the health care leadership and workforce, it is important to maximize diversity. This may be accomplished through:
• Establishing programs for minority health care leadership development and strengthening existing programs. The desired result is a core of professionals who may assume influential positions in academia, government, and private industry.
• Hiring and promoting minorities in the health care workforce.
• Involving community representatives in the health care organization’s planning and quality improvement meetings.
We were in Paris for two weeks at a stretch and after hitting some of the fabulous tourist spots – The Sacre Coeur, The Palais Garnier, The Notre Dame Cathedral – thought, we would cover every arrondissement by metro, tram and bus. Why? You may well ask. I can only shrug and say it seemed like a good idea at the time.
Communicating with clients and customers is the most important job for any marketing professional. Clear, precise communication skills are an integral part of connecting with any audience. When the contact is from a different culture than the marketer, communications can get tricky. But understanding how to convey a message appropriately to a multicultural audience in the global economy is critical.
In my first business, I was a federal minority subcontractor providing software development servicing to the energy industry. Even with only one client and one type of revenue source, I still didn’t put forth any sales and marketing efforts.
It was my birthday recently and I was presented with the following question – “Do you celebrate your birthday with a cake in your culture & country? Would love to know if this a recent cultural phenomenon or long established? Is this a personal sign of globilisation?”