(originally published in The Chattanooga Times Free Press)
Thought Leader has become a popular term in 2018. It sounds impressive and timely, even if we’re not sure what it means. At one level, the term is meaningless. If you aspire to be a thought leader, does that mean you’re currently a thoughtless leader? Joking aside, Thought Leader has come to refer to an expert in a given field who’s been able to monetizing that expertise. Some look at the reference as the result of inflated ego, but also as a useful marketing tool for increasing visibility and recognition.