Category Archives: Writing Services

Writing services by Deborah Levine: coaching, workshops. blogging

The Power of Words and a Nudge – by Deborah Levine

Where better to hear a speech on The Power of Words than at a library? That was Tom Griscom’s topic at the annual meeting of Chattanooga’s public library board of directors. I couldn’t resist joining them atop four floors of books, DVDs, and periodicals. Griscom had revitalized my passion for writing almost a decade ago. As editor and publisher of The Chattanooga Times Free Press, he created a cadre of community correspondents who reported weekly on events in their neck of the woods. I hemmed and hawed when first contacted, but the young reporter got me when she said, “C’mon. You know you want to.” Yes, I did, for years, and never regretted it.

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Social Media: Benefit or Blunder? – Lisa Silva Moore

The tips of our fingers and the swipes of our thumbs have the power to prompt a call to action or to cripple established marketing efforts. Social media is a juggernaut that includes networking sites such as Twitter, Facebook, YouTube, Pinterest, Instagram, Google+, LinkedIn, WordPress, and Reddit. In addition, new media types include feeds, blogs, vlogs and podcasts. The list grows and adapts to the global information-on-demand market. However, few global leaders think about the intersection of culture and social media in their attempts to convey their organization’s values and voice. Mismanagement of messages to global audiences can have substantial consequences, and these consequences are permanent.

Online actions made by global organizations exist in a living record that is continually updated to a worldwide online repository.
Nearly 30 years ago, the use of online media for corporate messaging began with assigning website domain names to organizations that many would recognize. Xerox, Hewlett-Packard (HP), International Business Machines (IBM), and Intel were among the first named. These early adopters set initial standards for corporate websites and later social media campaigns to deliberately communicate their organization’s values, mission, and goals.

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