Going Southern: No-Mess Guide to Success in the South

Navigating the Global-Southern Connection
by Deborah J. Levine

How to Navigate Southern Culture
Going Southern: The No-Mess Guide to Success in the South

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GOING SOUTHERN is a must-have for navigating Southern culture successfully. Here is the No-Mess Guide for businesses making the Global-Southern Connection. Award-winning, best-selling author Deborah Levine gives New Southerners a cultural map to the U.S. Southeast while entertaining them in true Southern style. She shares insights from her work coaching executives from Volkswagen, Nissan, La-Z-Boy, and International Paper on steering your way through the South with stories and strategies.

Dr. Roger Brown, Chancellor Emeritus
University of Tennessee at Chattanooga

“This fun and highly useful book is the result of Deborah J. Levine’s ability to view aspects of Southern culture through more objective eyes and with the benefit of her keen insights as a relative newcomer. Ms. Levine’s own family history and background prepared her to view her adopted Southern culture with appreciation for its rich idiosyncrasies, its ancient roots, and its importance to the success of travelers and immigrants from other parts of the world. Her insights are warm and vital because she delivers them in an engaging storytelling style that is itself an example of Southern literary culture.”


Beate Ziehres, Editor-in-chief
German magazine: Regjo

“In the old Southern tradition of telling stories, Deborah shares her magnificent knowledge and experience of the South with the unique kindness of the region. To me as a German part-time Southerner who’s husband works for Volkswagen, her advice is worth gold.”

Alnoor Dhanani, CEO/Owner
Double Cola Company USA

“Deborah Levine has artfully written an enlightening book for new Southerners. As well as learning from Going Southern, I absolutely enjoyed reading it.”

How to Navigate Southern Culture

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