At the end of the corporate Pride rainbow lies a darker story to be told
Since 1999 when President Bill Clinton designated June as Pride month in the United States, the surface level social climate has grown to be more widely accepting of the LGBTQIA+ community. Corporations have been quick to pick up on this, adjusting their marketing angle during June to reflect consumers ideals. Similar to the social climate though, this effort appears to be performative when viewed through a narrower lens. At the end of the corporate rainbow is a money trail of donations to politicians who support anti-LGBTQIA+ legislation.
Continue reading The Corporate Rainbow – by Jules Jackson, McKenzie Malone, Anna Truss