Diversity in the Sports World

Sport plays a significant role in creating communities as common bond is formed when individuals and teams compete celebrating their successes and failures with others.  The Olympics is as much a peace movement as a sporting event with the Olympic flame a symbol of harmony, cultural plurality and togetherness. Athletes have been practitioners of Inclusion & Diversity (I&D) for decades meeting and connecting with people from other countries and backgrounds setting aside differences and developing a sense of fair play for all. Nicknamed “The Greatest”, Muhammad Ali is one of the most celebrated sporting figures of the 20^th Century and he brought the whole world together when an estimated global audience of 1 billion viewers watched his famous “The Rumble in the Jungle” fight with George Foreman. In the 21^st Century, major sporting apparel companies understand the ubiquitous commercial benefits of I&D as evidenced in the World Economic Forum article titled: The business case for diversity in the workplace is now overwhelming which stated:

     “It is important for corporations to step up and advocate for diversity and tolerance on a public platform. A great example of this is Nike’s support of American football quarterback and rights campaigner Colin ` Kaerpenick. More than a marketing exercise, it showed the world that one of America’s best-known corporations was willing to stand aside one man in his battel against racial injustice and intolerance.”

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