Fine, go ahead. Write off football coach Deion Sanders as an aberration, the latest fad or distraction from stuff that really matters in the world today.
And while you’re at it, for reasons of curiosity if nothing else, read about the “Deion effect” on the city of Boulder’s revenue bumps ($18 million from the team’s first home game) and sold-out games at home and away. And if you decide to replay recent games, good luck because your attention may get sidetracked by starstruck, sunglass wearing celebrities strutting up and down the sidelines snapping selfies while chortling …. “Primetime,” “Primetime,” “Primetime!”
Love him or loath him, over a short period of time, Sanders has managed to jettison national disasters, an auto workers’ strike, political finger-pointing and the latest on an ex-president from front page news and dinnertime conversations.
Continue reading The Deion Effect! (Part One) – by Terry Howard