Why bother writing when technology does much of the work for us? Templates plan for us, spell-check edits for us, and there’s enough information online to produce a ocean of plagiarized work. It’s no surprise that technical and business writing skills are becoming lost arts. Yet, successful communication with colleagues, teams, and clients relies heavily on written memos, emails, reports, proposals, and evaluations. Professional development , especially in Science, Technology, Engineering and Math (STEM) should have a strong focus on technical writing skills, but rarely does.
Am I good at my craft? Well, only my readers can answer that question. But I’m here today to share a bit about my history as a writer utilizing the Q & A format. Here goes:
Q: Terry, when did you decide to become a writer?
A: Although I love sports, it didn’t take me long to realize that a NBA career was not in my future. And science and math were not my strong points. Singing? Dancing? Since I’m the worst singer and dancer in the history of the world I ruled out those two options. So I figured that since putting pen to paper was something I enjoyed, plus I had great English teachers, I decided to major in English in college.
We’re about to land in Tashkent and I stuff bags of peanuts, napkins, and cupholders labeled “Air Uzbekistan” into my purse. I’m on a mission for the Jewish Federation in Chattanooga where I’m the Executive Director. No other Federation mission has ever gone to Uzbekistan on its way to Jerusalem and I want as many momentos as my bag will hold.
I relished this adventure of a lifetime. I usually worked 24/7 running the nonprofit and spending my days in the office. My restlessness as a bureaucrat was offset by having a salary, health insurance, and vacation. I’d published two books, but my writing now was solely for the Federation’s newsletter. No more Starving Writer for me!
I sat in my Chicago office wrapping up my latest project, the National Workshop on Christian-Jewish Relations, with an evaluation report. It was not so much “writing” as a how-to guide for the next poor slob who spent three years as coordinator. The phone rang and I interrupted my hair-pulling session for a friend who’d helped promote the Workshop. Mike was an editor with Liturgy Training Publications, the publishing arm of Chicago’s Catholic Archdiocese. “Please write a chapter for a book we’re doing on religious rites of passage for teens.” Continue reading How I Became an Award-winning Writer: PART 3 – by Deborah Levine→
My pride, and a touch of arrogance, in having aced Advanced Placement AP English lasted about five minutes on campus. Harvard frowned on freshmen who hadn’t achieved at least 4 out 5 on the AP English exam, and I’d received only 3. Humility sank in as I sat in an ancient lecture hall with hundreds of freshman and took a required writing exam. I flunked.
I’m often asked how I became an award-winning writer and I finally decided to share that story. My passion for writing began as a passion for reading. Growing up in Bermuda in the 1950s there was no television and little radio. My ivy-league educated parents read to me and my brother every night. Journeys through Bookland was my favorite collection of folk tales from around the world and mythology from Thor to Zeus. I imagined mermaids in the ocean that surrounded us, goblins underneath the mini-drawbridge, faeries in the lightning-bug swarms, and trolls under my bed. We learned the alphabet early in colonial British schools, and I learned my letters faster than most. (Please forgive me Jeffrey for drawing letters in charcoal all over your parents’ house and thanks for not telling the police I was hiding under the bed with the trolls.)
Where better to hear a speech on The Power of Words than at a library? That was Tom Griscom’s topic at the annual meeting of Chattanooga’s public library board of directors. I couldn’t resist joining them atop four floors of books, DVDs, and periodicals. Griscom had revitalized my passion for writing almost a decade ago. As editor and publisher of The Chattanooga Times Free Press, he created a cadre of community correspondents who reported weekly on events in their neck of the woods. I hemmed and hawed when first contacted, but the young reporter got me when she said, “C’mon. You know you want to.” Yes, I did, for years, and never regretted it.
The tips of our fingers and the swipes of our thumbs have the power to prompt a call to action or to cripple established marketing efforts. Social media is a juggernaut that includes networking sites such as Twitter, Facebook, YouTube, Pinterest, Instagram, Google+, LinkedIn, WordPress, and Reddit. In addition, new media types include feeds, blogs, vlogs and podcasts. The list grows and adapts to the global information-on-demand market. However, few global leaders think about the intersection of culture and social media in their attempts to convey their organization’s values and voice. Mismanagement of messages to global audiences can have substantial consequences, and these consequences are permanent.
Online actions made by global organizations exist in a living record that is continually updated to a worldwide online repository.
Nearly 30 years ago, the use of online media for corporate messaging began with assigning website domain names to organizations that many would recognize. Xerox, Hewlett-Packard (HP), International Business Machines (IBM), and Intel were among the first named. These early adopters set initial standards for corporate websites and later social media campaigns to deliberately communicate their organization’s values, mission, and goals.