This is a the time to educate about the US community:
On average, this community is 6 years younger than the median and 6 out of 10 Are millennials or younger. They are currently 40% of the labor force growth and 8 out of 10 new businesses are Latino-owned. They are 54% of projected population growth (2017-2027) and 74% of new US workers are Hispanic. They are a vital part of the US making up 18% of active enlisted military and 19 million are essential workers. See the Hispanic Heritage Month Tool Kit for more information.
Hispanic Nurse Heroes and Scholarships
Hispanic Heritage Month represents an opportunity to address the accelerating shortage of nurses while ensuring that the Hispanic community is seen, heard and valued.
The partnership between the Carlyle Impact Foundation and Hispanic Star recently raised scholarship funds that will enable Hispanics to pursue careers as nurses. The launch of the program included the video premiere of Jennifer Lopez introducing the Nurse Heroes Hispanic Star Choir, singing the official Spanish version of America’s National Anthem, “El Pendón Estrellado.”
“Last year we saw the contributions and sacrifices of 19 million Hispanics, who served as essential workers everywhere. While 1 in 5 worked in healthcare, the percentage of Latino nurses is disproportionately small compared to the critical need of new nurses. These scholarships will create new opportunities for Hispanics who are eager to fill the nursing gap but do not have the means to do so,” said Claudia Romo Edelman, Founder and CEO of the We Are All Human Foundation. “This is a perfect realization of the Hispanic Star’s mission to unify Latinos and mobilize support from the private sector to accelerate the advancement of the community.
“In less than 3 years there will be a shortage of 1 million nurses in the United States. We are proud to join with Hispanic Star to tap into the Hispanic community to help build the next generation of nurses. We are proud to have a program that not only addresses a looming crisis, but also advances the cause of diversity and inclusion,” stated Alex Charlton, Chairman & CEO, Carlyle Global Partner.
In the 1960s, sociologist Harold Garfinkel founded a new field of inquiry called ethnomethodology. As such, Garfinkel uses the term indexing to describe how we depend on whatever information and experience we have to make sense of every social context. We call this social cues. For example, when a man in the US meets a person who is wearing a dress and a pair of high heels while carrying a lady’s purse, the man instantly concludes that this is a woman and therefore will instantaneously interact with this person according to the social etiquette between a man and a woman.
Garfinkel calls such mental exercise indexing. When we are unaware of social cues because we have not had interaction with members of a particular social group, we would depend on the common information available, whether true or not. This is when stereotyping comes into play.
Lily Sanchez, a first-generation Dominican-American, is the Communications Coordinator for La Paz Chattanooga and serves its Latinx community. She graduated with a degree in Communication and English Writing from the U. of Tennessee at Chattanooga where she founded the Spanish Language version of the campus newspaper.
When Jessica’s father bought her a one-way ticket to the States from Guatemala when she was 25, that was his way of saying, “I believe in you, hija, and I expect you to truly ‘be ‘somebody’.’” Now go do it.
Study Shows Steep Increase in Corporate Efforts to Target Hispanics
The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: The Voice of Hispanic Marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.
I was born in rural Texas well before the digital age of social networking. I am a Mexican American. For those of you familiar with the digital divide, you know it is not commonplace for an older Latina to carry a laptop, travel internationally, and blog at a major innovation conference. This is a story about the success of a Latina with blogging and social networking in Europe.
Roberto Rios was the first in his Latino family to “set foot on American soil,” as he described it. Roberto was embarking on a college career at Freed-Hardeman University in Henderson, Tennessee. The son of a Church of Christ minister, Roberto spent the majority of his 23 years involved in the church in his hometown of Lima, Peru. A move to America away from all his family was not going to change his Hispanic heritage. When Roberto graduated two years later with a degree in computer information systems, he quickly secured a job in computer networking in Arizona. After marrying his bride Jeana, he moved his family back to Lima where their first child was born. “We really wanted our child to be born in Peru,” said Roberto who anticipated returning to the States.
When 25-year-old Lucia Montas moved to the City of Chattanooga, it was the first time in her life to live in a multicultural place where the Hispanic people and the Latino culture were not the majority in the population. As she described, it was the first time that she experienced the diversity, the culture clash and felt that she was living in the United States.
La Paz de Dios is the trusted guide for the Latino community in Chattanooga. Bridging the diverse Latino community to local and regional community resources, La Paz also provides service organizations a network in the Chattanooga community for those seeking to serve Latinos and learn how to better access and gain the trust of that population. Since its formation in 2004, La Paz has sought to identify and address the social and humanitarian needs of the immigrant Latino community, locate and foster relationships with trusted organizations that can serve them, and provide the community with the confidence, capability, and education to become self-sufficient and resourceful. The mission of La Paz is to enable individuals to become more engaged community members to create a healthy, culturally inclusive Chattanooga.
For many career women success means achieving not just professional recognition but also a fulfilling family life and personal happiness. But what is the price is paid by a career women and other women leaders in the diversity of culture they represent? There are many different answers to this question and the diverse cultures are key. My answer comes from the perspective of a Latina working for a Fortune 500 company who also constantly feels the need to challenge cultural differences in leadership styles. At the same time, it’s coming from a person who looks for life work balance, whether that means enjoying time in the kitchen cooking my favorite traditional cuisine, or impressing upon my children the value and importance of their multicultural background.