Carlos: Guillermo, I still remember the first time we met. You were about to start your senior year at the University of California, Riverside.
Guillermo: Yes, it was the summer of 2012.
Carlos: Our friendship began when you became my research assistant. Now you’re on your own fascinating research journey, examining the experiences of Latino college athletes. How did you get into this topic?
In 1999, Mayor Ronald Loveridge of my hometown — Riverside, California –- asked me to lead a new city initiative, the Mayor’s Multicultural Forum. He also asked the Forum to begin by drawing up a position statement on diversity. We called the document “Building a More Inclusive Riverside Community.” The City Council adopted the document, making inclusivity a basic city principle.
That was more than two decades ago. Today you constantly hear variations of that idea. Take DEI: Diversity, Equity, and Inclusion. As a diversity consultant, lecturer, and workshop presenter I often use those terms, sometimes without giving them much thought. So when you asked me to speak on the topic of inclusivity, I had to make a decision. Should I give a traditional Hispanic Heritage speech filled with the usual once-a-year truisms about Latino this and Latinx that? Sort of a Hispanic Groundhog Day? I decided no. You deserve something more original.
This is a the time to educate about the US community:
On average, this community is 6 years younger than the median and 6 out of 10 Are millennials or younger. They are currently 40% of the labor force growth and 8 out of 10 new businesses are Latino-owned. They are 54% of projected population growth (2017-2027) and 74% of new US workers are Hispanic. They are a vital part of the US making up 18% of active enlisted military and 19 million are essential workers.
Continue reading Hispanic Heritage Month: Nurses, Education & Scholarships
In the 1960s, sociologist Harold Garfinkel founded a new field of inquiry called ethnomethodology. As such, Garfinkel uses the term indexing to describe how we depend on whatever information and experience we have to make sense of every social context. We call this social cues. For example, when a man in the US meets a person who is wearing a dress and a pair of high heels while carrying a lady’s purse, the man instantly concludes that this is a woman and therefore will instantaneously interact with this person according to the social etiquette between a man and a woman.
Garfinkel calls such mental exercise indexing. When we are unaware of social cues because we have not had interaction with members of a particular social group, we would depend on the common information available, whether true or not. This is when stereotyping comes into play.
Continue reading Let’s Deconstruct the Stereotype – Dr. Julia Wai-Yin So
Lily Sanchez, a first-generation Dominican-American, is the Communications Coordinator for La Paz Chattanooga and serves its Latinx community. She graduated with a degree in Communication and English Writing from the U. of Tennessee at Chattanooga where she founded the Spanish Language version of the campus newspaper.
When Jessica’s father bought her a one-way ticket to the States from Guatemala when she was 25, that was his way of saying, “I believe in you, hija, and I expect you to truly ‘be ‘somebody’.’” Now go do it.
The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: The Voice of Hispanic Marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.
I was born in rural Texas well before the digital age of social networking. I am a Mexican American. For those of you familiar with the digital divide, you know it is not commonplace for an older Latina to carry a laptop, travel internationally, and blog at a major innovation conference. This is a story about the success of a Latina with blogging and social networking in Europe.
Continue reading How a Latina Blogger Became an International Success — by Connie Harryman
Roberto Rios was the first in his Latino family to “set foot on American soil,” as he described it. Roberto was embarking on a college career at Freed-Hardeman University in Henderson, Tennessee. The son of a Church of Christ minister, Roberto spent the majority of his 23 years involved in the church in his hometown of Lima, Peru. A move to America away from all his family was not going to change his Hispanic heritage. When Roberto graduated two years later with a degree in computer information systems, he quickly secured a job in computer networking in Arizona. After marrying his bride Jeana, he moved his family back to Lima where their first child was born. “We really wanted our child to be born in Peru,” said Roberto who anticipated returning to the States.
When 25-year-old Lucia Montas moved to the City of Chattanooga, it was the first time in her life to live in a multicultural place where the Hispanic people and the Latino culture were not the majority in the population. As she described, it was the first time that she experienced the diversity, the culture clash and felt that she was living in the United States.
Continue reading Real-life Cultural Clashes are Diversity Lessons — La Paz