In the 1960s, sociologist Harold Garfinkel founded a new field of inquiry called ethnomethodology. As such, Garfinkel uses the term indexing to describe how we depend on whatever information and experience we have to make sense of every social context. We call this social cues. For example, when a man in the US meets a person who is wearing a dress and a pair of high heels while carrying a lady’s purse, the man instantly concludes that this is a woman and therefore will instantaneously interact with this person according to the social etiquette between a man and a woman.

Garfinkel calls such mental exercise indexing. When we are unaware of social cues because we have not had interaction with members of a particular social group, we would depend on the common information available, whether true or not. This is when stereotyping comes into play.

Continue reading Let’s Deconstruct the Stereotype – Dr. Julia Wai-Yin So →