Tag Archives: Hispanic

Hispanic Heritage Month: Nurses, Education & Scholarships

Hispanic Heritage Month

This is a the time to educate about the US community:

On average, this community is 6 years younger than the median and 6 out of 10 Are millennials or younger. They are currently 40% of the labor force growth and 8 out of 10 new businesses are Latino-owned. They are 54% of projected population growth (2017-2027) and 74% of new US workers are Hispanic. They are a vital part of the US making up 18% of active enlisted military and 19 million are essential workers.  See the Hispanic Heritage Month Tool Kit for more information.

Hispanic Nurse Heroes and Scholarships

Hispanic Heritage Month represents an opportunity to address the accelerating shortage of nurses while ensuring that the Hispanic community is seen, heard and valued.

The partnership between the Carlyle Impact Foundation and Hispanic Star recently raised scholarship funds that will enable Hispanics to pursue careers as nurses. The launch of the program included the video premiere of Jennifer Lopez introducing the Nurse Heroes Hispanic Star Choir, singing the official Spanish version of America’s National Anthem, “El Pendón Estrellado.”

“Last year we saw the contributions and sacrifices of 19 million Hispanics, who served as essential workers everywhere. While 1 in 5 worked in healthcare, the percentage of Latino nurses is disproportionately small compared to the critical need of new nurses. These scholarships will create new opportunities for Hispanics who are eager to fill the nursing gap but do not have the means to do so,” said Claudia Romo Edelman, Founder and CEO of the We Are All Human Foundation. “This is a perfect realization of the Hispanic Star’s mission to unify Latinos and mobilize support from the private sector to accelerate the advancement of the community.

“In less than 3 years there will be a shortage of 1 million nurses in the United States. We are proud to join with Hispanic Star to tap into the Hispanic community to help build the next generation of nurses. We are proud to have a program that not only addresses a looming crisis, but also advances the cause of diversity and inclusion,” stated Alex Charlton, Chairman & CEO, Carlyle Global Partner.

Is it just a Box? – by Michele Wages

Complexity of Diversity

As I rode the elevator, I overheard a conversation between two African American adults.  They were talking about one of their bosses and one said, “People who are not Black do not understand the prejudices and oppression we have gone through.”

As I left the elevator and walked into the doctor’s office, I was handed a clipboard with some required forms I needed to fill out.  One section caught my attention: Race.  It asked me to check a box.  I immediately thought about the conversation I just heard, and looked over my choices, Caucasian, Asian, Hispanic, Native American, Pacific Islander.  I then thought about prejudices and oppression for each choice.

Continue reading Is it just a Box? – by Michele Wages

Hispanic Targeted Ads – by AHAA

Study Shows Steep Increase in Corporate Efforts to Target Hispanics

The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: The Voice of Hispanic Marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.

Continue reading Hispanic Targeted Ads – by AHAA