Tag Archives: Hispanic

Is it just a Box? – by Michele Wages

Complexity of Diversity

As I rode the elevator, I overheard a conversation between two African American adults.  They were talking about one of their bosses and one said, “People who are not Black do not understand the prejudices and oppression we have gone through.”

As I left the elevator and walked into the doctor’s office, I was handed a clipboard with some required forms I needed to fill out.  One section caught my attention: Race.  It asked me to check a box.  I immediately thought about the conversation I just heard, and looked over my choices, Caucasian, Asian, Hispanic, Native American, Pacific Islander.  I then thought about prejudices and oppression for each choice.

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Hispanic Targeted Ads – by AHAA

Study Shows Steep Increase in Corporate Efforts to Target Hispanics

The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: The Voice of Hispanic Marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.

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