Tag Archives: NFL

The Deion Effect: Part Two – by Terry Howard

As Deion Sanders continues to hold the fascination of college football, even when his team loses, something else is happening wrote USA TODAY’s Mike Freeman:

“It may not make headlines, but it’s happening all across the country. In Black homes. In Black businesses. Black fathers and sons, Black moms and daughters, Black friends and workmates  so many in the Black community are talking about Sanders. They are saying that Colorado is Black America’s team.”

With that jaw-dropper segue from Part One of “The Deion Effect,” we turn to views from several sports enthusiasts who I asked to weigh in on this issue. And weigh in they did.

Continue reading The Deion Effect: Part Two – by Terry Howard

The Deion Effect: Part One – by Terry Howard

Fine, go ahead. Write off football coach Deion Sanders as an aberration, the latest fad or distraction from stuff that really matters in the world today. 

And while you’re at it, for reasons of curiosity if nothing else, read about the “Deion effect” on the city of Boulder’s revenue bumps ($18 million from the team’s first home game) and sold-out games at home and away. And if you decide to replay recent games, good luck because your attention may get sidetracked by starstruck, sunglass wearing celebrities strutting up and down the sidelines snapping selfies while chortling …. “Primetime,” “Primetime,” “Primetime!”  

Love him or loath him, over a short period of time, Sanders has managed to jettison national disasters, an auto workers’ strike, political finger-pointing and the latest on an ex-president from front page news and dinnertime conversations.  

Continue reading The Deion Effect: Part One – by Terry Howard