Tag Archives: LGBTQI

Inclusive Sports – by Martin Start

Diversity in the Sports World

Sport plays a significant role in creating communities as common bond is formed when individuals and teams compete celebrating their successes and failures with others.  The Olympics is as much a peace movement as a sporting event with the Olympic flame a symbol of harmony, cultural plurality and togetherness. Athletes have been practitioners of Inclusion & Diversity (I&D) for decades meeting and connecting with people from other countries and backgrounds setting aside differences and developing a sense of fair play for all. Nicknamed “The Greatest”, Muhammad Ali is one of the most celebrated sporting figures of the 20th Century and he brought the whole world together when an estimated global audience of 1 billion viewers watched his famous “The Rumble in the Jungle” fight with George Foreman. In the 21st Century, major sporting apparel companies understand the ubiquitous commercial benefits of I&D as evidenced in the World Economic Forum article titled: The business case for diversity in the workplace is now overwhelming which stated:

     “It is important for corporations to step up and advocate for diversity and tolerance on a public platform. A great example of this is Nike’s support of American football quarterback and rights campaigner Colin ` Kaerpenick. More than a marketing exercise, it showed the world that one of America’s best-known corporations was willing to stand aside one man in his battel against racial injustice and intolerance.”

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