Editor’s Note: Article from DEI in Communications class at the University of TN / Chattanooga where I spoke on religious diversity.
Many aspects of communication have changed over the years to become for the most part more inclusive. However, one part that seems to be falling a bit behind all the others is the inclusion of religious diversity. This topic is not one that is discussed a great deal when thinking about advertising, branding, or marketing. There is a lot of discussion about racial inclusion as well as gender inclusion, but the religious aspect does not get as much attention. This idea seems to be changing a bit at a time, especially with companies such as Apple, Facebook, and Google.
Advertising is a big part of media and communications, however there is not a lot of religious talk in regard to what is included in advertisements. It is not one of their main focuses within many companies when researching and determining what will generate the most success for their advertisements. When dealing with religious holidays it is taken into consideration that some things should be included, such as when dealing with Easter and Christmas, however there is rarely any research done into how best to reach those religious minorities. It is considered a general rule in advertising to not use generic religious symbols that could somehow offend a person of that religious affiliation. And while this is a good step there is work to be done in regards to making advertising a religiously inclusive part of marketing and communications. There are some companies who are making good progress in the right direction, such as Facebook.