All posts by Madison Schutter, Kylina Caylor, Kate Hixon, Mya Mckinney

Kate Hixon went to school at the University of Tennessee at Chattanooga (UTC). She works in the marketing department for Rock City and has a passion for entertainment writing. Madison Schutter also went to school at the UTC. She is a social media intern for Wildflower Wedding Planning. She enjoys any excuse to be outside or be with friends and family. Mya Mckinney attended school at UTC and is an intern for UTC’s non-profit radio station, WUTC. She plans to go into radio or broadcasting after she graduates in May 2023. Kylina Caylor also attended UTC and now works as a social media and marketing manager for Rivercity Apparel. She enjoys spending her free time outdoors with her dog, Copen.

Diversity in Fashion Brand Clothing – by Madison Schutter, Kylina Caylor, Kate Hixon, Mya Mckinney

Clothing is a major way people express themselves, making it important that clothing brands make clothing that is welcoming for everyone. Brands such as Brandy Melville offer only one size clothing, but the clothing is only for some. Their sizes say they are for everyone, but realistically they fit an extra-small to a medium. One-size clothing is not a true statement because everyone has a different body type, meaning a one-size shirt will not fit everyone the same. Brandy Melville markets towards short and small people. The shirts and shorts are extremely short, small, and cropped making it impossible for curvy or tall people to fit into. However, they sell sweatshirts that are one size but are labeled as “oversized”. This is highly offensive to people because their oversized fit is just a normal fit. What kind of message is Brandy Melville trying to portray? That the “normal” size of women should be an extra small to a medium? These are questions that need to be answered and not suppressed just because “smaller” people like their clothing.

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