All posts by Katie Ghee, Lindsey Meisheid, Lauryn Allman

Katie Ghee is a current Senior at University of Tennessee at Chattanooga. She’s a Communications major with a minor in Promotion. Katie is interested in public relations and communications within the music industry. Originally from Franklin, Tennessee, Katie has connected to her college community through different school organizations and internships and is a member of her university’s chapter of PRSSA chapter (Public Relations Student Society of America) through which she has made with professionals in her fields of interest. Lindsey Meisheid, a Chattanooga native, is a Senior at the University of Tennessee at Chattanooga majoring in Communications with a minor in Promotions. With an interest in publishing, marketing and advertising, Lindsey has taken many media skills classes such as podcasting to help build her portfolio through her years at school. Lauryn Allman is a current Senior at the University of Tennessee at Chattanooga majoring in Communications with a minor in Business Administration. Lauryn is interested in a career in public relations and promotions within some creative field. Originally from Hendersonville, Tennessee, Lauryn has built a community in Chattanooga through work, school organizations and hobbies such as yoga. Lauryn is the Graphics and Social Media Chair for her university’s PRSSA chapter as well as spending her internship managing social media accounts to help build her portfolio.

Gender Diversity in Advertising – by Katie Ghee, Lindsey Meisheid, Lauryn Allman

Gender diversity in advertising has become a prevalent issue in today’s fight for gender equality. For many years women have been fighting within the marketing and advertising industry for equal representation in commercials and even landing jobs working behind the scenes. A lot of progress has been made with integrating more representation of women into advertising, however there is still more work to be done. There are, on average, twice as many men shown in an advertisement than women and men have about three times the amount of speaking time than women. While women are underrepresented within the advertising world, they are also stereotypically sexualized for the work that they are chosen for. It’s no secret that sex appeal is one of the largest selling aspects in today’s marketing world, and while this is also true for men, it is more predominant among women displayed in advertisements. 

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