Gender diversity in advertising has become a prevalent issue in today’s fight for gender equality. For many years women have been fighting within the marketing and advertising industry for equal representation in commercials and even landing jobs working behind the scenes. A lot of progress has been made with integrating more representation of women into advertising, however there is still more work to be done. There are, on average, twice as many men shown in an advertisement than women and men have about three times the amount of speaking time than women. While women are underrepresented within the advertising world, they are also stereotypically sexualized for the work that they are chosen for. It’s no secret that sex appeal is one of the largest selling aspects in today’s marketing world, and while this is also true for men, it is more predominant among women displayed in advertisements.
Continue reading Gender Diversity in Advertising – by Katie Ghee, Lindsey Meisheid, Lauryn Allman