Tennessee is home to hundreds of international companies worth billions of dollars. Chattanooga, the smallest of Tennessee’s four major cities, is the site of the only Volkswagen plant in the United States. VW is not the only German company in our area, but its arrival made cultural competence a high priority. German companies orient their executives to Southern culture, energizing Chattanooga’s globalization and investment in cross-cultural training.
Continue reading Making the Chattanooga-German Connection – by Deborah Levine