All posts by Chloe Atkinson

Chloe Atkinson majored in Communications and minored in Business Administration at the U. of TN at Chattanooga. She has experience working for both large corporations and small businesses. She also works as a brand ambassador for a canned cocktail company. She enjoys PR writing, corporate communications, and marketing in professional settings. She grew up near Chattanooga in Cleveland, TN. She currently works for a large corporation that is known for its inclusivity and outstanding ethical practices.
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Brands overusing LGBTQ+ Pride Campaigns – by Chloe Atkinson

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It’s not a secret that the LGBTQ+ has faced an extremely long and strenuous journey regarding equality. The road that the group continually travels is paved with hate crimes, betrayal, self-denial, and various other guttural pains. That’s why, for many members of the LGBTQ+ and its supporters, the initial acceptance and usage of same-sex celebratory branding and advertising was exciting. However, less than 8 short years after nationwide marriage equality was enacted, brands are overusing and oversimplifying LGBTQ+ content for marketing purposes. In practicing what some call “Rainbow-Washing,” brands have taken a form of allyship and tacked a price tag onto it. 

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