When I originally envisioned the cover design of my new book, VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life, the image of the eye on the front cover was going to be blue. Not because I have blue eyes (mine are hazel) but, simply, because blue is my favorite color. And because it would align with the name and the brand of my leadership consulting company, BigBlueGumball.
However, just before officially committing to the blue eye, in the spirit of thinking outside the box I came up with the idea of, instead, using a rainbow-colored eye. This multicolored eye, I felt, better represented the concepts of diversity, inclusion, and belonging, as well as more colorfully foreshadowing the book’s emphasis on innovation and creativity.