Category Archives: Commerce

International Commerce

Commerce, Of Women

How to Grow as an Entrepreneur:  Episode #4 with Lynda Spiegel – by Fatima Williams

womenInspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series called, How to Grow as an Entrepreneur. I talk to Leading and Inspiring Women all over the world to Raise Awareness among Women and ask them if they are ready to Pass the Baton on to aspiring entrepreneurs!

Lynda Spiegel is an Awesome Mom of two and the Founder of Rising Star Resumes that provides job search strategies, resume, cover letter advice, and LinkedIn profile keyword optimization. She is an author of frequent articles on The Wall Street Journal Experts Blog, LinkedIn Pulse, CornerstoneOnDemand, and Talent Culture Blogs.

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Commerce, Levine articles

Global Trade and the Trans-Pacific Partnership – by Deborah Levine

While President Trump reconsidered the Trans-Pacific Partnership (TPP)?  Many American cities, like Chattanooga, have built their economies on international industries, their vendors, and outdoors sports competitions including Ironman.  Before the halt to our participation in the TPP, there was a well-attended panel discussion on the controversial TPP  at the Small Business Incubator with moderator Jim Frierson, who was Chief of Staff in the Office of the US Trade Representative (USTR) during the Reagan Administration. The cabinet agency is responsible for developing international trade policy for the President and negotiating with our trading partners. America’s first bilateral free trade agreements — with Israel and Canada — were initiated, negotiated, and implemented during his eight-year tenure. As intense competition from Japanese autos and semiconductors appeared to threaten the US and then receded, the seeds of an ambitious Pacific regional trade compact were planted in exploratory meetings by the USTR himself, Ambassador Bill Brock, a Chattanooga native.

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Commerce, Of Women

Interview #3: How to Grow as an Entrepreneur with Katja Matosevic 

Inspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series of interviews called, How to Grow as an Entrepreneur. The interviews are a mentoring experience for women across the world, an inspirational relationship based on trust and mutual respect which benefits anyone reading about and reflecting on the amazing journey of each of these women.

Meet Katja Matosevic, CEO & Co-founder at Geo Target/Geo-marketing. Katja moved to Italy in 2009 and started from the scratch. She worked for years as an associate for a company and then in 2014, due to fibromyalgia, she had to reinvent herself. When she gained her strength, she started her own company. During that process, she started practicing yoga to take care of her health. Katja loves yoga, meditation, and is serious about healthy eating.

She loves Neuroscience (related to human behavior that uses that in retail too) with a holistic approach. All that is the basis of human behavior captures her interest. She loves working with numbers and statistics and  says that integrating ‘behind the scenes’ is what makes the difference in retail.

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Around the world, Authors A-H, Commerce

The Year of the Dog for Globalization – by Kyle Hegarty

The Year of the Dog begins this week which means, among other things, this is the season when western companies fall over themselves by slapping zodiac animals on their products in hopes of appealing to Chinese consumers. Gucci dog purse, anyone? At the same time, digital payments in China continue to accelerate. Last year, the Chinese New Year tradition of ‘hong bao’ – where cash-filled red envelopes are given as gifts – saw 46 billion electronic transfers.

China’s transformation continues to play out in astounding ways both internally and globally. The country’s growing relevance on the world stage should not be underestimated. Globalization has never been so confusing as it is today thanks to the Middle Kingdom.
The mere mention of China triggers consumer brand executives to salivate over the growing army of shoppers and their wallets. Conversely. the same word causes western technology executives to back away with their tail between their legs.

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Authors R-Z, Commerce, Of Women

Interview #1: How to Grow as an Entrepreneur – by Fatima Williams

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You have an idea, you have something that you want to do, a business that you want to start up. How do you go about doing it?’
Self-Confidence, Motivation, and Inspiration help you develop and grow as an Entrepreneur. It’s about recognizing opportunity, looking around you, and thinking of something that could be done differently. It might be a new product or a new service but it’s about spotting an opportunity in the marketplace. Something out of the box. Out of the ordinary. Often, it’s the most simplest of ideas that really take off.

Inspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series called How to grow as an entrepreneur. I am talking to leading and inspiring women entrepreneurs all over the world and welcome men who support Women Entrepreneurship as well. This is about raising awareness. Women need to take the entrepreneur baton in their hands.

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Authors R-Z, Commerce, Of Women

Challenges for Women Entrepreneurs and How to Overcome Them – by Fatima Williams

Women Entrepreneurs around the world face major challenges but many are inspiring us to shape the future of global business. They show the value of extending a helping hand to others. They support fellow women to rise together rather than looking at them as rivals. They are instrumental in building positivity and in establishing the Golden Era of Women Entrepreneurship.

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Authors A-H, Commerce

Disney, Censorship, and Beauty & the Beast – by Kyle Hegarty

Since its debut in the 1964 World’s Fair, Disney’s “It’s a small world” theme park ride continues to be a crowd favorite celebrating international peace and unity. As Disney continues its expansion overseas with new theme parks, movies, educational programs and all-other-things Disney, the company remains a great on-going case study for how globalizing companies wrestle with the challenges of a world packed with different local preferences and tastes. In many cases, it turns out it’s not such a small world after all.

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Commerce, Race & Ethnicity

Hispanic Targeted Ads – by AHAA

Study Shows Steep Increase in Corporate Efforts to Target Hispanics

The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: The Voice of Hispanic Marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.

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Commerce, Education, Levine articles

Volkswagen, E week, and Engineering the Future – by Deborah Levine

The Future of Electric Mobility:
Volkswagen’s North American Market

Engineers from regional corporations, agencies, universities, schools, and professional associations, came together to kick off Engineers Week 2017 at The Chattanoogan conference center.  Planning for the future was the theme of the Kick-Off Lunch featuring Dr. Burkhard Huhnke, Senior Vice President of e-mobility at Volkswagen America, Inc. Chattanooga is home to Volkswagen’s USA manufacturing plant and it was fitting that Dr. Huhnke shared Volkswagen’s transformation into the era of digitalization. Dr. Huhnke initiated and implemented Europe’s largest test laboratory for automative battery packages and components, worked on Volkswagen’s e-traction projects, e-Golf and e-Up, and currently oversees the product line of Volkswagen’s electrical cars in North American.

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Books, Commerce

From Passion to Profit – by Mary D. Moore

passion to profitMary Moore’s personal story of entrepreneurship is an inspiration to all aspiring entrepreneurs and business leaders who hope to make a difference for themselves and their communities. Her journey to success is admirable for its creativity and innovativeness. Her path has not been easy or simple. Yet, the difficulties and disappointments along the way have taught her how to navigate the challenges of entrepreneurship. And now, she is teaching us.

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