The Independent Television Service (ITVS) is a global asset for women and girls. ITVS supports a dynamic field of independent media makers whose programs creatively engage audiences, expand cultural awareness and catalyze civic participation. Filmmakers from around the world came to ITVS with incredible stories about women and girls. Using a holistic approach, ITVS created Women and Girls Lead, a multi-year initiative with documentaries about women and girls. After launching the domestic initiative, the project went global. Combining the expertise in international broadcasting, storytelling, and on-the-ground knowledge of its partners: USAID, the Ford Foundation, and CARE, ITVS recently launched Women and Girls Lead Global.
Gender inequity and prejudice usually stems from bias a person forms based on experience. Every so often, we hear, observe, or read about issues associated with gender prejudice, and the extent that it humiliates not only the victims, but also their beloved ones. The victims are tired and are articulating their frustration and sense of oppression in many ways. They are crying out loud and saying, “We are no longer able to tolerate inequity just because we are females.” Their demand for equality and social justice calls for public and private actions to finally address this perennial problem. To that, I offer two strategies – policies and training initiative that will reduce and ultimately eradicate gender inequality in our society.