Study Shows Steep Increase in Corporate Efforts to Target Hispanics
The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: The Voice of Hispanic Marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.
Long before The New York Times had its first woman Executive Editor, Ruth Holmberg was the Editor of The Chattanooga Times. Holmberg is a member of the family that founded both newspapers and she has shared her compelling life story as friends and admirers gathered to hear her speak. Holmberg is a former director of The Associated Press and of The New York Times Company, a former president of the Chattanooga Area Chamber of Commerce and of the Southern Newspaper Publisher Association and a member of the Board of Directors of the Public Education Network (PEN).
The petite, soft-voiced woman is also a member of one of the nation’s most prominent publishing families.
Mary Moore’s personal story of entrepreneurship is an inspiration to all aspiring entrepreneurs and business leaders who hope to make a difference for themselves and their communities. Her journey to success is admirable for its creativity and innovativeness. Her path has not been easy or simple. Yet, the difficulties and disappointments along the way have taught her how to navigate the challenges of entrepreneurship. And now, she is teaching us.