Category Archives: Go Global

Living and Working in the Global Village

Commerce, Education, Levine articles

Volkswagen, E week, and Engineering the Future – by Deborah Levine

The Future of Electric Mobility:
Volkswagen’s North American Market

Engineers from regional corporations, agencies, universities, schools, and professional associations, came together to kick off Engineers Week 2017 at The Chattanoogan conference center.  Planning for the future was the theme of the Kick-Off Lunch featuring Dr. Burkhard Huhnke, Senior Vice President of e-mobility at Volkswagen America, Inc. Chattanooga is home to Volkswagen’s USA manufacturing plant and it was fitting that Dr. Huhnke shared Volkswagen’s transformation into the era of digitalization. Dr. Huhnke initiated and implemented Europe’s largest test laboratory for automative battery packages and components, worked on Volkswagen’s e-traction projects, e-Golf and e-Up, and currently oversees the product line of Volkswagen’s electrical cars in North American.

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Books, Commerce

From Passion to Profit – by Mary D. Moore

passion to profitMary Moore’s personal story of entrepreneurship is an inspiration to all aspiring entrepreneurs and business leaders who hope to make a difference for themselves and their communities. Her journey to success is admirable for its creativity and innovativeness. Her path has not been easy or simple. Yet, the difficulties and disappointments along the way have taught her how to navigate the challenges of entrepreneurship. And now, she is teaching us.

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Authors A-H, Commerce

Racist Underpants? Victoria’s Secret’s Slap Dragon Problem – by Kyle Hegarty

In their attempt to break into the Chinese market, Victoria’s Secret seems to have been caught with their cultural pants down. Their most recent fashion show in Paris last December was intended to win over Chinese shoppers as the company is in the process of opening their first stores on the mainland. But critics saw things differently. The Global Times called Victoria’s Secret “the latest international brand to rub Chinese consumers the wrong way with ill-conceived Chinese-inspired elements in its designs.”

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Commerce, Levine articles, Teams & Leaders

Cross-Cultural Skills, Leadership, and Marketing in the Future — by Deborah Levine

Cross Cultural Expertise is the marketing leadership tool of a future that’s coming for us like a high speed train. While that train may go through tunnels and across challenging terrain with a new administration, technology is shrinking our world and that train is gathering speed.  Our workforce, our suppliers, and, above all, our marketing professionals need the skill set of cross-cultural communication, cultural competence, conflict management, and problem solving. They are the fuel to compete in the future and without them, the train may miss its target destination and risk derailment.

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USA Culture

Flashback: On the Brink of War 1940 – by US Secretary of State, Cordell Hull

Editor’s Note: Among my father’s papers was the full 1940 commencement address at Harvard University by then Secretary of State, Tennessean Cordell Hull. His words and passion for the American heart and soul on the brink of war still resonate today. (Excerpts)

There are at work in the world today powerful forces the significance of which no individual an don nation can ignore without jeopardy. They rose on many occasions in the past and, for varying periods and with varying intensity, held sway over human affairs. They spring today from the source from which they have always sprung in the past – from godless and souls lust for power which seeks to hold men in physical slavery and spirit degradation and to display a system of peaceful and orderly relations among nations by the anarchy of wanton violence and brute force.

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Authors I-Q, Of Women, Religious Diversity Kit, Southern Culture

My Contra-cultural Marriage and Religious Chaos — by Micki Pelusi

It’s 1959. I’m a Southern religious teenage girl raised on the fire and brimstone of the Baptist Church. My boyfriend is a second generation Italian Catholic. My mother, recently divorced from my step-father, transforms from a “Betty Crocker’ housewife into a bird set free from a gilded cage.  This turn of events leads to her elopement with one of her many men friends to Elkton, Maryland. Butch and I go along as witnesses. After spending the night in her Buick at the A&P parking lot, waiting for the courthouse to open, we finally walk out of the wide court doors—married—all four of us. Mom and Sal drive off to Florida, I move in with a girlfriend and Butch goes back to his home, as if nothing stupendous happened.

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Around the world, Authors A-H, Religious Diversity Kit

About Devali — by Iftikhar Chaudri

The holiday season for the Hindu Community all over the world is marked by the ‘The Fesitival of Lights’- Devali. The myth and story of Devali lies the significance of the victory of good over evil; and it is with each Devali and the lights that illuminate our homes and hearts, that this simple truth finds new reason and hope. From darkness unto light — the light that empowers us to commit ourselves to good deeds, that which brings us closer to divinity. During Devali, lights illuminate every corner of India and the scent of incense sticks hangs in the air, mingled with the sounds of fire-crackers, joy, togetherness and hope.

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Authors A-H, USA Culture

Hey, speak English! (part 2) – by Terry Howard

Empathy can go a long way towards understanding how sensitive language diversity can be. For me it was years ago when I spoke to an audience of 190 German executives in Dusseldorf – in English, of course, but had nothing to say during dinner when everyone spoke German except me – or when I sat around the table in Amsterdam with 25 folks who adroitly moved from one language to another. Woefully deficient – not excluded – the proverbial “bump on the log,” is how I felt in those uncomfortable situations.

Hold my experience (and think through yours) as we turn now to today’s column.

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Commerce, Levine articles, Southern Culture

Expats and their Families – by Deborah Levine

Expats Chattanooga Style

The attendees at the International Business Council (IBC) of the Chattanooga Area Chamber of Commerce were a diverse mix of nationalities, professions, expats, and industries. The annual meeting of the IBC, the Chamber’s newest council, attracted students, family members, colleagues, and executives. The diverse crowd illustrated the broad participation in Chattanooga’s national and international booming growth. (Photo by Suzanne Ocsai)

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Authors A-H, Culture

Speak English! (part 1) – by Terry Howard

Out of exasperation, some will bellow the words, “Speak English!” Others? Well, my hunch is that most will roll their eyes and think but, wisely, not utter those words. And if you add to the angst the difficulty it can be when someone switches to another language, one you don’t know, the tension only escalates.

But wait, wait, wait!

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