Local vision for arts, culture and economics – by Deborah Levine

Originally published in The Chattanooga Times Free Press

Creating community is a mission that takes passion, persistence and personal commitment. I did not expect to experience all that when I dropped by the Local Coffee of East Ridge (ER) on Ringgold Road. I’d heard about meetings there from friends and thought I’d check out their local book signing event. I soon discovered that it’s also the center for the East Ridge Creative Arts nonprofit (ERCA). Memories came rushing back to me of how I designed my masters degree in Urban Planning at the University of Illinois at Chicago to focus on the economic impact of Arts and Culture on a community. 

Those memories blossomed as I met the local writers who were sharing their work: Reggie Broach, Scott Marshall, Barbara Tucker, Devon Eriksen, and Angela Carswell. Repurposing this building previously owned by the Salvation Army, the owners have given ER an Arts and Culture hub. It has an art gallery and an auditorium stage for performances, not only for ArtBeat and professional musicians, but also for school choirs, drama groups, graduation ceremonies for the local kindergarteners and families. The True Life Church meets there as does the City Council and Business Network International (BNI). And then there’s coffee!

When I studied Arts and Culture Urban Planning in the early 1980s, I was addressing a theme of economic development that was rarely discussed. And an urban planning masters degree with this focus did not exist. The focus was usually on athletic facilities, like a stadium, and the economic impact of bringing newcomers to a neighborhood. They would attend games, go to restaurants, bars, and shops. The jobs and revenue generated could revitalize the area. 

Arts and Culture investments do this, too, but they also preserve and magnify the legacy of the past, educate leaders of the future, and give current residents a reason to participate. This is what I discussed with the owners of the Local Coffee of East Ridge. Yes, it’s great that the edge of town has grown with the development of Camp Jordan and its athletic games. But this other side of town will inspire and involve the residents in equally important ways.

Talking with the owners, Danny and Debbie Lance, the inspiration was obvious. This Arts and Culture hub is emerging due to their determination and energy. Danny, a pastor, musician and past president of the ER Chamber of Commerce, sang in his school’s choir and then in the TN All-State Choir. 

Today’s number of ER students accepted into the All-State Choir is down by 50%. The ER High School now features construction-related courses and attracts students from around Hamilton County. Adjustments must be made given that focus, plus students speaking 26 different languages. There’s little time for arts education, plus there are no school auditoriums for performances. 

The Lances’ mission includes providing performance space and a summer Arts Academy that augments what schools can offer. Danny wants them to know that famous musicians like Ben Hampton grew up in ER. Newer generations aren’t aware of folks like Hampton and can’t imagine a path to achieving similar success. Time to inspire to aspire!

The vision includes developing future artists, but goes beyond that. The National Endowment for the Arts (NEA) reports that Tennessee employs 87,408 workers in cultural industries who earned more than $7.2 billion in wages and benefits. The ER community hasn’t benefitted from this kind of economic development previously. Fortunately, the Lances are providing a blueprint for Arts and Culture economic development. Have you checked out what’s happening in your community?

Editor-in-Chief

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