Whether you traveled or stayed home this past holiday season, you paid attention to the news about Southwest Airlines’ struggles to get people where they wanted to go. Bad (really bad) weather, canceled flights, long lines, lost luggage, and exhausted and cranky passengers and airline staff all led to an operational disaster that will take Southwest a while to overcome.
In a statement on its website, Southwest called its own performance “unacceptable.” Casey Murray, president of the Southwest Airlines Pilots Association, said Southwest had not put adequate systems in place to manage operations during the storm. “The fact is: We weren’t prepared,” Murray said.
But some observers weren’t at all surprised: Southwest’s crisis was inevitable after years of prioritizing stock dividends and executive compensation over necessary investments, including improving its outdated IT and crew scheduling systems. Southwest’s own employees issued plenty of warnings about those.
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