Inspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series of interviews called, How to Grow as an Entrepreneur.The interviews are a mentoring experience for women across the world, an inspirational relationship based on trust and mutual respect which benefits anyone reading about and reflecting on the amazing journey of each of these women.
Meet Katja Matosevic, CEO & Co-founder at Geo Target/Geo-marketing. Katja moved to Italy in 2009 and started from the scratch. She worked for years as an associate for a company and then in 2014, due to fibromyalgia, she had to reinvent herself. When she gained her strength, she started her own company. During that process, she started practicing yoga to take care of her health. Katja loves yoga, meditation, and is serious about healthy eating.
She loves Neuroscience (related to human behavior that uses that in retail too) with a holistic approach. All that is the basis of human behavior captures her interest. She loves working with numbers and statistics and says that integrating ‘behind the scenes’ is what makes the difference in retail.
The Year of the Dog begins this week which means, among other things, this is the season when western companies fall over themselves by slapping zodiac animals on their products in hopes of appealing to Chinese consumers. Gucci dog purse, anyone? At the same time, digital payments in China continue to accelerate. Last year, the Chinese New Year tradition of ‘hong bao’ – where cash-filled red envelopes are given as gifts – saw 46 billion electronic transfers.
China’s transformation continues to play out in astounding ways both internally and globally. The country’s growing relevance on the world stage should not be underestimated. Globalization has never been so confusing as it is today thanks to the Middle Kingdom.
The mere mention of China triggers consumer brand executives to salivate over the growing army of shoppers and their wallets. Conversely. the same word causes western technology executives to back away with their tail between their legs.
You have an idea, you have something that you want to do, a business that you want to start up. How do you go about doing it?’
Self-Confidence, Motivation, and Inspiration help you develop and grow as an Entrepreneur. It’s about recognizing opportunity, looking around you, and thinking of something that could be done differently. It might be a new product or a new service but it’s about spotting an opportunity in the marketplace. Something out of the box. Out of the ordinary. Often, it’s the most simplest of ideas that really take off.
Inspired by the response to my article,2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series called How to grow as an entrepreneur. I am talking to leading and inspiring women entrepreneurs all over the world and welcome men who support Women Entrepreneurship as well. This is about raising awareness. Women need to take the entrepreneur baton in their hands.
Women Entrepreneurs around the world face major challenges but many are inspiring us to shape the future of global business. They show the value of extending a helping hand to others. They support fellow women to rise together rather than looking at them as rivals. They are instrumental in building positivity and in establishing the Golden Era of Women Entrepreneurship.
Since its debut in the 1964 World’s Fair, Disney’s “It’s a small world” theme park ride continues to be a crowd favorite celebrating international peace and unity. As Disney continues its expansion overseas with new theme parks, movies, educational programs and all-other-things Disney, the company remains a great on-going case study for how globalizing companies wrestle with the challenges of a world packed with different local preferences and tastes. In many cases, it turns out it’s not such a small world after all.
Study Shows Steep Increase in Corporate Efforts to Target Hispanics
The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: The Voice of Hispanic Marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.
From Passion to Profit by Mary D. Moore is the total guide book for aspiring entrepreneurs & new business people. Mary is the founder and president of English with Mary Moore, LLC. She shares her personal struggle to reach success as an international entrepreneur. Her hard-won advice is designed to help others follow their entrepreneurial dreams.
Engineers from regional corporations, agencies, universities, schools, and professional associations, came together to kick off Engineers Week 2017 at The Chattanoogan conference center. E-Week is designed to help the world understand what engineering is and how it impacts us at multiple levels: from cars to bridges, electric blankets to electrical grids, or farms to supermarkets. Whether chemical, electrical, mechanical, or civil, engineers shape our lives.
Mary Moore’s personal story of entrepreneurship is an inspiration to all aspiring entrepreneurs and business leaders who hope to make a difference for themselves and their communities. Her journey to success is admirable for its creativity and innovativeness. Her path has not been easy or simple. Yet, the difficulties and disappointments along the way have taught her how to navigate the challenges of entrepreneurship. And now, she is teaching us.
In their attempt to break into the Chinese market, Victoria’s Secret seems to have been caught with their cultural pants down. Their most recent fashion show in Paris last December was intended to win over Chinese shoppers as the company is in the process of opening their first stores on the mainland. But critics saw things differently. The Global Times called Victoria’s Secret “the latest international brand to rub Chinese consumers the wrong way with ill-conceived Chinese-inspired elements in its designs.”