Category Archives: Go Global

Living and Working in the Global Village

Multicultural Marketing – by Elisabete Miranda

Communicating with clients and customers is the most important job for any marketing professional. Clear, precise communication skills are an integral part of connecting with any audience. When the contact is from a different culture than the marketer, communications can get tricky. But understanding how to convey a message appropriately to a multicultural audience in the global economy is critical.

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African Cultural Differences — by Pascale Sztum

Many African leaders have used the term ‘We Africans’ in their speeches and statements. Subsequently, many researches and works based on findings in one African society have been deemed to be relevant elsewhere in Africa. For example there are books on African organizations, on the African management style, on African values…Those pieces of work are never based on empirical studies covering the entire continent.

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Another Volkswagen Moment — by Deborah Levine

The president of the Chattanooga area Chamber of Commerce opened the combination reception, celebration, and press conference at Chattanooga’s Hunter Museum on July 15, 2014. The online invitations had gone out only 24 hours earlier, but the room was packed with 800 people. It had been six years since I attended the announcement of the Volkswagen plant coming to Chattanooga in this room. This year was noteworthy because of the wrangling over union representation, politics, state funding, and various personality driven conflicts that would determine whether Volkswagen would build a second car here.

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A Baptism Guest — by Spencer McCall

The good people of the First Waughtown Baptist Church were consumed by utter jubilation – it was Baptism Sunday. Wearing the best of their Sunday best they sang hymns as they proceeded to the banks of the Belview Creek not far from the Church and just beyond the old Belview School. The candidate for baptism was none other than my mother’s distant relation Brother Hines. Bro Hines hailed from a strong old Baptist family and his people were numbered amongst the founders of First Waughtown and it’s mother church First Baptist Winston and his father was a Baptist pastor of the family church in Davidson County.

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Grandson of the South — by Spencer McCall

Although my grandmother has been dead, for over ten years her cousin Magalene Dulin Gaither, still refers to me as “Betty’s grandson.” Magalene, while mature in age is far from being absentminded as a matter of fact, she reigns as a sort of Queen Mother of Davie County. She is active in a number of civic and social organizations; she organizes weddings; her phone is the first to ring upon a death – even before the undertaker; she writes, directs and produces dramatic performances; she is an acclaimed historian, educator, and musician; she assists folks with their college thesis and anyone seeking public office or any other place of notoriety is sure to ring her phone and to knock at her door to receive her blessings. In the words of our late cousin, Sadie Dulin Jones, “if Mrs. Gaither doesn’t know about it, then it just didn’t happen…”

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By All Means, Ask What You Can Do For Your Country — by Yvor Stoakley

A high school classmate of mine recently posted a notice on a Facebook webpage to which we both subscribe about the passing of her younger brother, Peter. Peter, as it turned out was a veteran of the U.S. Coast Guard. After serving for four years he attended college as a radio broadcast major. He graduated as valedictorian of his class and became involved in the administration of his college alma mater for thirty years, many of those years spent in financial services as the bursar. His sister and his colleagues noted that he always had a special concern for those who had given service to their country in the armed forces. “Peter really felt that it was not just his job or the college’s job,” remarked one of his colleagues in her reflections on his life, “but the job of all of us really, to make sure that veterans are taken care of when they come back.”

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Culture Clash in the South – by Shay Bishop

I got into a fight at church last night.
Furthermore, I got into a fight, at church, over sweet tea.

I had brought my small son to youth group at a church I went to years ago as a teen before I went to college. We moved back home last year, and this is only his second time to go. I am not overly-religious, but around here, church is the main social hub for the kids, with sports being the second.

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Sounding Southern means Sounding Different — by Mike Carter

The discussion of diversity in the South brought to mind a few experiences I have personally had. It goes without saying that people from different geographical areas in the United States, and the world for that matter, are different in many ways. Speaking in the distinctive Southern dialect, I am often set apart from my peers, students, friends, and professional in the United States and internationally.

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Multicultural Transition and the New South — by Dr. Kay Andrews

According the Human Development Report 2013, published by the United Nations, the Asian middle class will grow from 500 million today to 1.75 billion, or three times its current size, by the year 2020. The report notes that all across the southern hemisphere countries have increased economic productivity and raised human development indicators that show improved quality of life. This “Rise of the South” has precipitated a global transition in economic, political, and cultural relations.

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New Citizen Launches Global Charity from the South – by Rony Delgarde

My transitional experience from the tough life of a new immigrant to become a college graduate, as a new U.S. citizen, a volunteer for CARE International, a private humanitarian aid organization, and now my charitable organization the Global Paint for Charity, I feel very grateful and blessed to be here especially in Atlanta Georgia. But it’s important, as immigrants living in the Diaspora, that we don’t forget what we can do to help people back at home. It’s not good enough for us to complain about what other people aren’t doing for us. It’s important that we all need to group and regroup together, to discuss ways to make a difference in those in needs back at homes and our community in here.

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