Category Archives: Go Global

Living and Working in the Global Village

Commerce, Of Women

Interview #3: How to Grow as an Entrepreneur with Katja Matosevic 

Inspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series of interviews called, How to Grow as an Entrepreneur. The interviews are a mentoring experience for women across the world, an inspirational relationship based on trust and mutual respect which benefits anyone reading about and reflecting on the amazing journey of each of these women.

Meet Katja Matosevic, CEO & Co-founder at Geo Target/Geo-marketing. Katja moved to Italy in 2009 and started from the scratch. She worked for years as an associate for a company and then in 2014, due to fibromyalgia, she had to reinvent herself. When she gained her strength, she started her own company. During that process, she started practicing yoga to take care of her health. Katja loves yoga, meditation, and is serious about healthy eating.

She loves Neuroscience (related to human behavior that uses that in retail too) with a holistic approach. All that is the basis of human behavior captures her interest. She loves working with numbers and statistics and  says that integrating ‘behind the scenes’ is what makes the difference in retail.

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Around the world, Authors A-H, Commerce

The Year of the Dog for Globalization – by Kyle Hegarty

The Year of the Dog begins this week which means, among other things, this is the season when western companies fall over themselves by slapping zodiac animals on their products in hopes of appealing to Chinese consumers. Gucci dog purse, anyone? At the same time, digital payments in China continue to accelerate. Last year, the Chinese New Year tradition of ‘hong bao’ – where cash-filled red envelopes are given as gifts – saw 46 billion electronic transfers.

China’s transformation continues to play out in astounding ways both internally and globally. The country’s growing relevance on the world stage should not be underestimated. Globalization has never been so confusing as it is today thanks to the Middle Kingdom.
The mere mention of China triggers consumer brand executives to salivate over the growing army of shoppers and their wallets. Conversely. the same word causes western technology executives to back away with their tail between their legs.

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Authors R-Z, Commerce, Of Women

Interview #1: How to Grow as an Entrepreneur – by Fatima Williams

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You have an idea, you have something that you want to do, a business that you want to start up. How do you go about doing it?’
Self-Confidence, Motivation, and Inspiration help you develop and grow as an Entrepreneur. It’s about recognizing opportunity, looking around you, and thinking of something that could be done differently. It might be a new product or a new service but it’s about spotting an opportunity in the marketplace. Something out of the box. Out of the ordinary. Often, it’s the most simplest of ideas that really take off.

Inspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series called How to grow as an entrepreneur. I am talking to leading and inspiring women entrepreneurs all over the world and welcome men who support Women Entrepreneurship as well. This is about raising awareness. Women need to take the entrepreneur baton in their hands.

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Race & Ethnicity, USA Culture

Chinese Americans: Railroads to Fiber Optics – by Dr. Julia Wai-Yin So

ASIAN AMERICANS IN THE USA

Asian Americans comprise about 5.6% of the United States.  Among them, the Chinese Americans, with 3.79 million—constitute the largest Asian ethnic group in the U.S. Most of them arrived at this country in three separate immigration waves, each characterized by its own set of reasons for migration.

The first wave took place during the Gold Rush in California as part of the 1800s immigration wave.  The Chinese immigrants were primarily laborers from Southeast China. Some came voluntarily with the intention of returning to their home village with wealth and prestige; others were kidnapped and bought as Asian slaves. This article will follow the story of Chinese Americans and the challenges they still face.

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Authors R-Z, Commerce, Of Women

Challenges for Women Entrepreneurs and How to Overcome Them – by Fatima Williams

Women Entrepreneurs around the world face major challenges but many are inspiring us to shape the future of global business. They show the value of extending a helping hand to others. They support fellow women to rise together rather than looking at them as rivals. They are instrumental in building positivity and in establishing the Golden Era of Women Entrepreneurship.

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Levine articles, Social Issues, USA Culture

History, Monuments and Culture Clash – by Deborah Levine

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Any discussion of monuments and cultural symbols tends to be highly emotional, regardless of which side of the controversy you’re on. Here in Chattanooga, the controversy features the statue of General A.P. Stewart at the county court house. For some, Stewart represents post-Civil War bridge building and the creation of the Chickamauga Chattanooga National Military Park. For others, his Confederate uniform and the monument’s funding by the Daughters of the Confederacy symbolizes slavery followed by Jim Crow laws.
My experience with historical monuments began thirty years ago when I was hired as the junior of three assistant directors in the American Jewish Committee’s Chicago office. It was August and when a reporter from The Chicago Tribune called, I was the only staff person not on vacation.

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Authors A-H, Education, Southern Culture

The First 1,000 Days Shape a Lifetime – by Robin M. Cayce, Ed.D.

Every child deserves the opportunity to have a healthy and successful life – and the first 1,000 days are the most crucial. Across the state of Tennessee, 13 innovation grants funded by Governor and Mrs. Haslam were chosen as a part of the statewide “Building Strong Brains Initiative” to promote public awareness about Adverse Childhood Experiences (ACEs). ACEs are caused by traumatic experiences and severe neglect or toxic stress, which can damage the connections being built in a child’s brain in the earliest years of life.

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Authors A-H, Commerce

Disney, Censorship, and Beauty & the Beast – by Kyle Hegarty

Since its debut in the 1964 World’s Fair, Disney’s “It’s a small world” theme park ride continues to be a crowd favorite celebrating international peace and unity. As Disney continues its expansion overseas with new theme parks, movies, educational programs and all-other-things Disney, the company remains a great on-going case study for how globalizing companies wrestle with the challenges of a world packed with different local preferences and tastes. In many cases, it turns out it’s not such a small world after all.

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Commerce, Race & Ethnicity

Hispanic Targeted Ads – by AHAA

Study Shows Steep Increase in Corporate Efforts to Target Hispanics

The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: The Voice of Hispanic Marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.

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Artists, Levine articles, Of Women, Social Issues, Southern Culture, USA Culture

The Art and Civics of Publisher Ruth Holmberg: Making History — by Deborah Levine

Publisher Ruth HolmbergLong before The New York Times had its first woman Executive Editor, Ruth Holmberg was the Editor of The Chattanooga Times. Holmberg is a member of the family that founded both newspapers and she has shared her compelling life story as friends and admirers gathered to hear her speak. Holmberg is a former director of The Associated Press and of The New York Times Company, a former president of the Chattanooga Area Chamber of Commerce and of the Southern Newspaper Publisher Association and a member of the Board of Directors of the Public Education Network (PEN). 

The petite, soft-voiced woman is also a member of one of the nation’s most prominent publishing families.

Editor’s note: Publishing icon and Chattanooga civic leader Ruth Holmberg passed away at age 96. In her honor, here is the ADR interview with Ms. Holmberg several years ago.

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