Todd Cherches is the CEO & Cofounder of BigBlueGumball, an innovative New York City-based management consulting firm specializing in leadership development and executive coaching. He is also a three-time award-winning Adjunct Professor of leadership at NYU, and a Lecturer on leadership at Columbia University. Todd is a member of Marshall Goldsmith’s “MG100 Coaches”; a TEDx speaker; and the author of VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life, published by Post Hill Press/Simon & Schuster (May, 2020).
(originally published in The Chattanooga Times Free Press)
Thought Leader has become a popular term in 2018. It sounds impressive and timely, even if we’re not sure what it means. At one level, the term is meaningless. If you aspire to be a thought leader, does that mean you’re currently a thoughtless leader? Joking aside, Thought Leader has come to refer to an expert in a given field who’s been able to monetizing that expertise. Some look at the reference as the result of inflated ego, but also as a useful marketing tool for increasing visibility and recognition.