Category Archives: Commerce

International Commerce

The Year of the Dog for Globalization – by Kyle Hegarty

The Year of the Dog begins this week which means, among other things, this is the season when western companies fall over themselves by slapping zodiac animals on their products in hopes of appealing to Chinese consumers. Gucci dog purse, anyone? At the same time, digital payments in China continue to accelerate. Last year, the Chinese New Year tradition of ‘hong bao’ – where cash-filled red envelopes are given as gifts – saw 46 billion electronic transfers. Yes, billion.

China’s transformation continues to play out in astounding ways both internally and globally. The country’s growing relevance on the world stage should not be underestimated. Globalization has never been so confusing as it is today thanks to the Middle Kingdom.
The mere mention of China triggers consumer brand executives to salivate over the growing army of shoppers and their wallets. Conversely. the same word causes western technology executives to back away with their tail between their legs.

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Interview #1: How to Grow as an Entrepreneur – by Fatima Williams

You have an idea, you have something that you want to do, a business that you want to start up. How do you go about doing it?’
Self-Confidence, Motivation, and Inspiration help you develop and grow as an Entrepreneur. It’s about recognizing opportunity, looking around you, and thinking of something that could be done differently. It might be a new product or a new service but it’s about spotting an opportunity in the marketplace. Something out of the box. Out of the ordinary. Often, it’s the most simplest of ideas that really take off.

Inspired by the response to my article, 2018 Challenges for Women Entrepreneurs and How to Overcome Them, I initiated this series called How to grow as an entrepreneur. I am talking to leading and inspiring women entrepreneurs all over the world and welcome men who support Women Entrepreneurship as well. This is about raising awareness. Women need to take the entrepreneur baton in their hands.

LAURA STALEY is the 1st entrepreneur in the series. Laura is Founder of Cherish Your World and she passionately helps people thrive. She started her entrepreneur journey in 2004 after a flood in her finished basement. A realization that she could live with belongings she loves and not hand-me-down stuff she didn’t need.
A purpose driven entrepreneur who empowers people and a mother of a loving son and daughter. Laura has graciously agreed to be part of this series, “I’m happy to be of love and service to other women entrepreneurs!”

Here are Laura’s answers questions about her journey to help people thrive.
1.Do you agree the baton has to be passed on and why?
Yes, the baton needs to be passed on because each person has an opportunity to live true to their deepest calling and purpose. Each of us has unique gifts, talents, life experiences that when shared can bring value to the lives of others. We are meant to shine brightly in the world. Some may choose the path of becoming an entrepreneur. I honor all the different choices people make and it can be exciting and nerve-racking to actually listen to your heart, intuition, and soul.
2.What advice would you give women who want to become entrepreneurs?
Do what you love, live true to your gifts and talents. Listen to your heart because the heart knows the answers. Identify what you love so much that you will jump out of bed every morning excited for the day and all the challenges. What is that “dream that will need all the love you can give everyday of your life for as long as you live?”-Rogers and Hammerstein  What is that dream? Keep going, responding, and making lots of mistakes, and be willing to learn and keep taking inspired actions.
Surround yourself with good, wise people who really believe in you and will be supportive and honest with you. Grow deeply in self-awareness.

3. You have an idea, you want a business you want to start up, how do you go about doing it?
My path was truly unique in that I just kept taking inspired actions after my “AHA” moment after the flood of my finished basement.

  • If you have identified a clear passion, a way to serve others, or a product that brings joy and value, take small steps everyday to bring it to life. Share your idea with trusted others. If you need training, get training.
  • Reach out to others for support in the areas that are not your strengths.
  • Be willing to stretch outside your comfort zone and learn. Keep being brave, network, and ask questions. Keep being willing to grow, adapt, and flow. There are many people willing to help and guide…Ask for support!

4. You’ve mentioned quite a few things there what else would women specially need; can you tell us one crucial thing they need to develop as an entrepreneur?
One crucial thing women might need —I think a great deal of self-awareness, emotional intelligence, and unwavering, unstoppable inspiration, determination, and tons of courage. Not everyone may agree with you and some may be threatened by your sense of empowerment and your passion.

5. What about pitching your idea to somebody or getting investors behind you?
I began by excitedly sharing with friends and it grew little by little each week. In 2015 I reached out to many people when I knew I was all in. I networking and sharing my vision for people to create homes they enjoy and lives they love.

6. And what about risk? As an entrepreneur are you the type of person that’s takes risk? How do we tackle these risks?
Most of my life I have learned to take risks and have made choices with which others did not agree.

  • I’ve learned to “brave the wilderness” as Brene Brown states it and muster the courage and tenacity to keep going. I made and will make lots more mistakes, but I’d rather stretch myself into the unknown than live a half-lived life. The words of Brene Brown inspire me to be brave and vulnerable. It’s terrifying at times.
  • Daily meditation, exercise, and focusing on gratitude supports me immensely. I tackle the risks by going for it, adapting, responding, taking full responsibility for my miscues and missteps.
  • Apologizing, working to make it right if I can, and forgiving myself.
  • Holding compassion for myself and others helps a great deal. We are all on different journeys learning different lessons.
  • I also notice there seems to be this blend or flow between strategic planning and intuitive adapting.
  • Know you will fall down, but also know you have the strength and resilience to get back up and keep going – Laura
  • I have found its helpful to ask what’s working and what’s not working and what could be utterly different. My focus is on the client or the participants at a talk and how I can best serve them.
  • What value can I bring to the table? What fresh perspective can I offer? Can I listen more and talk less? Can I ask more questions?
    Most definitely. Will another person breathe easier because I lived or be moved by those stories and experiences? I hope so.

7. One thing that I’ve always noticed about any entrepreneurs or business people that I’ve interacted with is confidence, what your golden advice on keep that light burning.
At times I have struggled with confidence and self-sabotaging behaviors because I didn’t think I was worthy of being here.
I had a metaphorical “flapping umbilical cord” and was searching desperately for belonging, acceptance, and love.
I faked confidence and lived with yearning and terror inside of me.
Years of book reading, personal growth, therapies, transformational/leadership/emotional intelligence workshops all supported a coming home to my own soul, in my bones an experience of belonging to myself.
I’ve lived through many life challenges that have shaped me, but haven’t defined me.
I tap into Maria, the character from The Sound of Music, and “I Have Confidence” and the song “Titanium” to keep the light burning in the realm of confidence. I’ve lost many people to death and almost lost my son twice. I work to keep it all in perspective. My son now thrives, and I am so grateful.

8. Thank you, Laura, for sharing those personal challenges as well. I admire your Courage. Last question here, please tell us one book, movie or role model who changed the way you looked at things in life.
Maria from The Sound of Music will forever be my role model for exuberance, unwavering passion, determination, ingenuity, courage, and vulnerability. This movie continues to inspire my own life journey. I found my passion and sacred livelihood for a lifetime after reading Terah Kathyn Collin’s book, The Western Guide to Feng Shui. This body of wisdom continues to transform my life. I’m forever grateful.

Thank you, Laura, for being you, please continue to empower and inspire women to take the baton!
Once you believe in yourself and what you’re putting forward to the world, people will believe in you.
We can all form support groups to help each other shine. Are you ready to pass the baton?

2018 Challenges for Women Entrepreneurs and How to Overcome Them – by Fatima Williams

Women Entrepreneurs around the world face major challenges but many are inspiring us to shape the future of global business. They show the value of extending a helping hand to others. They support fellow women to rise together rather than looking at them as rivals. They are instrumental in building positivity and in establishing the Golden Era of Women Entrepreneurship.

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Disney, Censorship, and Beauty & the Beast – by Kyle Hegarty

Since its debut in the 1964 World’s Fair, Disney’s “It’s a small world” theme park ride continues to be a crowd favorite celebrating international peace and unity. As Disney continues its expansion overseas with new theme parks, movies, educational programs and all-other-things Disney, the company remains a great on-going case study for how globalizing companies wrestle with the challenges of a world packed with different local preferences and tastes. In many cases, it turns out it’s not such a small world after all.

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Local Business Owner, Deborah Levine, Named to NSBA Leadership Council

businessChattanooga: April 3, 2017 Deborah Levine, Editor-in-Chief of the American Diversity Report, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Levine, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.

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Mary D. Moore: From Passion to Profit

From Passion to Profit

From Passion to Profit by Mary D. Moore is the total guide book for aspiring entrepreneurs & new business people. Mary is the founder and president of English with Mary Moore, LLC.  She shares her personal struggle to reach success as an international entrepreneur.  Her hard-won advice is designed to help others follow their entrepreneurial dreams.


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Volkswagen, E week, and Engineering the Future – by Deborah Levine

Engineers from regional corporations, agencies, universities, schools, and professional associations, came together to kick off Engineers Week 2017 at The Chattanoogan conference center. E-Week is designed to help the world understand what engineering is and how it impacts us at multiple levels: from cars to bridges, electric blankets to electrical grids, or farms to supermarkets. Whether chemical, electrical, mechanical, or civil, engineers shape our lives.

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From Passion to Profit by Mary D. Moore

passion to profitMary Moore’s personal story of entrepreneurship is an inspiration to all aspiring entrepreneurs and business leaders who hope to make a difference for themselves and their communities. Her journey to success is admirable for its creativity and innovativeness. Her path has not been easy or simple. Yet, the difficulties and disappointments along the way have taught her how to navigate the challenges of entrepreneurship. And now, she is teaching us.

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Racist Underpants? Victoria’s Secret’s Slap Dragon Problem – by Kyle Hegarty

In their attempt to break into the Chinese market, Victoria’s Secret seems to have been caught with their cultural pants down. Their most recent fashion show in Paris last December was intended to win over Chinese shoppers as the company is in the process of opening their first stores on the mainland. But critics saw things differently. The Global Times called Victoria’s Secret “the latest international brand to rub Chinese consumers the wrong way with ill-conceived Chinese-inspired elements in its designs.”

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Cross-Cultural Skills, Leadership, and Marketing in the Future — by Deborah Levine

Cross Cultural Expertise is the marketing leadership tool of a future that’s coming for us like a high speed train. While that train may go through tunnels and across challenging terrain with a new administration, technology is shrinking our world and that train is gathering speed.  Our workforce, our suppliers, and, above all, our marketing professionals need the skill set of cross-cultural communication, cultural competence, conflict management, and problem solving. They are the fuel to compete in the future and without them, the train may miss its target destination and risk derailment.

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