Category Archives: Commerce

International Commerce

Volkswagen, E week, and Engineering the Future – by Deborah Levine

Engineers from regional corporations, agencies, universities, schools, and professional associations, came together to kick off Engineers Week 2017 at The Chattanoogan conference center. E-Week is designed to help the world understand what engineering is and how it impacts us at multiple levels: from cars to bridges, electric blankets to electrical grids, or farms to supermarkets. Whether chemical, electrical, mechanical, or civil, engineers shape our lives.

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From Passion to Profit by Mary D. Moore

passion to profitMary Moore’s personal story of entrepreneurship is an inspiration to all aspiring entrepreneurs and business leaders who hope to make a difference for themselves and their communities. Her journey to success is admirable for its creativity and innovativeness. Her path has not been easy or simple. Yet, the difficulties and disappointments along the way have taught her how to navigate the challenges of entrepreneurship. And now, she is teaching us.

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Racist Underpants? Victoria’s Secret’s Slap Dragon Problem – by Kyle Hegarty

In their attempt to break into the Chinese market, Victoria’s Secret seems to have been caught with their cultural pants down. Their most recent fashion show in Paris last December was intended to win over Chinese shoppers as the company is in the process of opening their first stores on the mainland. But critics saw things differently. The Global Times called Victoria’s Secret “the latest international brand to rub Chinese consumers the wrong way with ill-conceived Chinese-inspired elements in its designs.”

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Cross-Cultural Skills, Leadership, and Marketing in the Future — by Deborah Levine

Cross Cultural Expertise is the marketing leadership tool of a future that’s coming for us like a high speed train. While that train may go through tunnels and across challenging terrain with a new administration, technology is shrinking our world and that train is gathering speed.  Our workforce, our suppliers, and, above all, our marketing professionals need the skill set of cross-cultural communication, cultural competence, conflict management, and problem solving. They are the fuel to compete in the future and without them, the train may miss its target destination and risk derailment.

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Ironman Chattanooga and the Trans-Pacific Partnership (TPP) – by Deborah Levine

I’m surrounded by super-fit bodies in athletic gear as I drive over the Walnut Street Bridge for a local program on a global topic — the Trans-Pacific Partnership (TPP). For a third year, the Ironman endurance event transforms the Scenic City of Chattanooga, the smallest of the major cities in Tennessee. When I arrived here twenty years ago, it was inconceivable that elite athletes from around the country and the world would swim the Tennessee River, bike through rustic mountain coves, and run through our neighborhoods to a finish line at Ross’ Landing, named for the historic Cherokee leader. Chattanooga has become a global village, and the Ironman is one of many outdoors sports competitions attracted to Chattanooga as an ideal venue. Eagerly anticipating a fresh business-oriented look at the controversial TPP, I park at the Small Business Incubator and hurry inside.

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Expats and their Families: Chattanooga Style – by Deborah Levine

The attendees at the International Business Council (IBC) of the Chattanooga Area Chamber of Commerce were a diverse mix of nationalities, professions, expats, and industries. The annual meeting of the IBC, the Chamber’s newest council, attracted students, family members, colleagues, and executives. The diverse crowd illustrated the broad participation in Chattanooga’s national and international booming growth. (Photo by Suzanne Ocsai)

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Economic Trends: A Dialogue with the Fed – by Deborah Levine

The Federal Reserve and Chattanooga Discuss National & Global Economic Trends

A Federal Reserve Director of Regional Economic Information Network, Galina Alexeenko, recently spoke at the International Business Council (IBC) of the Chattanooga Chamber of Commerce.  Alexeenko is an international economist, headquartered in the Fed’s Atlanta office and connected to its five branches in the Southeast region. She participated in an interactive discussion with fellow international economist Anton Demenchuk, president of the IBC. The meeting was supported by the Office of International Programs and the College of Business /University of Tennessee at Chattanooga (UTC) and sponsored by AIM/Career Link. Alexeenko shared her personal perspective on a wide range of fiscal and economic topics with the audience of educators, entrepreneurs, and civic leaders.

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How Cultural Intelligence Affects Your Bottom Line – by Kyle Hegarty

An American company quietly shuts down their APAC office in Singapore. They conclude that the business model “doesn’t work in Asia.” The local team wouldn’t innovate and respond to local market needs. The American Managing Director thought having a ‘flat hierarchy’ was the answer. He was wrong. His company writes off a few million dollars.

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International Business Trends: A Chattanooga Story

Chattanooga is one of many small and medium size Southern cities to see its business trends shaped by an influx of international companies. Their impact has greatly influenced the direction of the South’s economy. They have generated elevated job expectations, developed new vendors, expanded exporting efforts, and are changing the local education system.The most recent meeting of the International Business Council (IBC) of the Chattanooga Area Chamber of Commerce hosted Alnoor Dhanani, President of Double Cola USA, and Nick Wilkinson, Deputy Administrator of Economic Development at the City of Chattanooga.

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Globalization on Campus: A Chattanooga Case Study – by Deborah Levine

Educating for Going Global

The International Business Council (IBC) of the Chattanooga Area Chamber of Commerce recently hosted a panel of educators who have much to teach us about globalization. IBC speakers often represent the international businesses that have flocked to this small Southern city. This month’s speakers spoke of how higher education is at the heart of our growing local-global connection. Their new initiatives, and in some cases, still emerging programs, aim to simultaneously bring greater numbers of international students to local campuses while globalizing Chattanooga’s students through study abroad.

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