Since its debut in the 1964 World’s Fair, Disney’s “It’s a small world” theme park ride continues to be a crowd favorite celebrating international peace and unity. As Disney continues its expansion overseas with new theme parks, movies, educational programs and all-other-things Disney, the company remains a great on-going case study for how globalizing companies wrestle with the challenges of a world packed with different local preferences and tastes. In many cases, it turns out it’s not such a small world after all.
Chattanooga: April 3, 2017 Deborah Levine, Editor-in-Chief of the American Diversity Report, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Levine, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.
Engineers from regional corporations, agencies, universities, schools, and professional associations, came together to kick off Engineers Week 2017 at The Chattanoogan conference center. E-Week is designed to help the world understand what engineering is and how it impacts us at multiple levels: from cars to bridges, electric blankets to electrical grids, or farms to supermarkets. Whether chemical, electrical, mechanical, or civil, engineers shape our lives.
Mary Moore’s personal story of entrepreneurship is an inspiration to all aspiring entrepreneurs and business leaders who hope to make a difference for themselves and their communities. Her journey to success is admirable for its creativity and innovativeness. Her path has not been easy or simple. Yet, the difficulties and disappointments along the way have taught her how to navigate the challenges of entrepreneurship. And now, she is teaching us.
In their attempt to break into the Chinese market, Victoria’s Secret seems to have been caught with their cultural pants down. Their most recent fashion show in Paris last December was intended to win over Chinese shoppers as the company is in the process of opening their first stores on the mainland. But critics saw things differently. The Global Times called Victoria’s Secret “the latest international brand to rub Chinese consumers the wrong way with ill-conceived Chinese-inspired elements in its designs.”
Cross Cultural Expertise is the marketing leadership tool of a future that’s coming for us like a high speed train. While that train may go through tunnels and across challenging terrain with a new administration, technology is shrinking our world and that train is gathering speed. Our workforce, our suppliers, and, above all, our marketing professionals need the skill set of cross-cultural communication, cultural competence, conflict management, and problem solving. They are the fuel to compete in the future and without them, the train may miss its target destination and risk derailment.
I’m surrounded by super-fit bodies in athletic gear as I drive over the Walnut Street Bridge for a local program on a global topic — the Trans-Pacific Partnership (TPP). For a third year, the Ironman endurance event transforms the Scenic City of Chattanooga, the smallest of the major cities in Tennessee. When I arrived here twenty years ago, it was inconceivable that elite athletes from around the country and the world would swim the Tennessee River, bike through rustic mountain coves, and run through our neighborhoods to a finish line at Ross’ Landing, named for the historic Cherokee leader. Chattanooga has become a global village, and the Ironman is one of many outdoors sports competitions attracted to Chattanooga as an ideal venue. Eagerly anticipating a fresh business-oriented look at the controversial TPP, I park at the Small Business Incubator and hurry inside.
The attendees at the International Business Council (IBC) of the Chattanooga Area Chamber of Commerce were a diverse mix of nationalities, professions, expats, and industries. The annual meeting of the IBC, the Chamber’s newest council, attracted students, family members, colleagues, and executives. The diverse crowd illustrated the broad participation in Chattanooga’s national and international booming growth. (Photo by Suzanne Ocsai)
The Federal Reserve and Chattanooga Discuss National & Global Economic Trends
A Federal Reserve Director of Regional Economic Information Network, Galina Alexeenko, recently spoke at the International Business Council (IBC) of the Chattanooga Chamber of Commerce. Alexeenko is an international economist, headquartered in the Fed’s Atlanta office and connected to its five branches in the Southeast region. She participated in an interactive discussion with fellow international economist Anton Demenchuk, president of the IBC. The meeting was supported by the Office of International Programs and the College of Business /University of Tennessee at Chattanooga (UTC) and sponsored by AIM/Career Link. Alexeenko shared her personal perspective on a wide range of fiscal and economic topics with the audience of educators, entrepreneurs, and civic leaders.
An American company quietly shuts down their APAC office in Singapore. They conclude that the business model “doesn’t work in Asia.” The local team wouldn’t innovate and respond to local market needs. The American Managing Director thought having a ‘flat hierarchy’ was the answer. He was wrong. His company writes off a few million dollars.